The influencer-to-founder pipeline is in the midst of a renaissance. The latest wave of creator-founded fashion and beauty brands gaining traction — among them TikToker …
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Comeback
The Skinny Scarf Has Been Quietly Making Its Comeback
Like it or not, it seems the skinny scarf has returned. Spring has arrived, and with it, retailers have started stocking clothes made for the …
The Makeup Tutorial Makes a Comeback
Emily Meringolo Levi has had her makeup professionally done just twice in her life: once for her prom in 2012 and again for her wedding …
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
Nike Inc.’s turnaround effort is hitting snags as the company tries to clear out old inventory while feeling the effects of a growing trade war. …
Cameron Diaz makes Paris Fashion Week comeback in red satin dress
Cameron Diaz is booked and busy. The actress has been involved in multiple projects lately and seems to be enjoying her time back in the spotlight. …
Timothée Chalamet Casually Revived the Millennial Trend I Never Saw Making a Comeback
Timothée Chalamet is a sartorial agent of chaos. It was literally just yesterday when Tana Mongeau popped up on my TikTok for you page to …
Burberry Soars After Demand Pickup Lifts Hope of Luxury Comeback
Burberry Group Plc shares surged after a pickup in US demand boosted the trench-coat maker’s results, raising investor hopes for a luxury-market recovery. Retail sales …
Why Influencer Gifting Made a Comeback in 2024
Freja New York can trace the success of its Linnea Tote in the brown shade “Pecan” to a single bag. The brand had sent a …
I Tried the Viral JNCO Jeans From the ’90s Making a Comeback
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn …
The Crypto-Luxury Brand Predicting a Web3 Comeback
When crypto-influencer Gmoney launched 9dcc in 2022, there was no roadmap for what he dubbed the first crypto-native luxury brand. The brand was built on …
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
To those who were stunned by Donald Trump’s return to the White House, fashion and beauty TikTokers have one thing to say: you were warned. …
24 Iconic ’60s Fashion Trends Making a Major Comeback Today
The fashion world is experiencing a major revival of 1960s styles—think mod dresses, pastel hues, and classic tweed suits. This timeless era is influencing today’s …
Adidas Comeback Gains Ground With Widespread Rise in Sales
Adidas reported strong third-quarter growth across most regions in a sign a revival plan led by chief executive Bjørn Gulden is starting to work. The …
The Gap Comeback That’s Actually Working
SAN FRANCISCO — Zac Posen points, emphatically, to a wall of blue — or rather a section of the wall filled with various swatches of …
How Adidas Engineered Its Big Comeback
HERZOGENAURACH, Germany — Adidas’ Samba has been perhaps the most popular sneaker on the market for the past year, winning fans from Kendall Jenner to …
Amal Clooney Says ‘Yes’ to the Wedge Sandal Comeback
In case you haven’t heard, wedge sandals are making a comeback. And don’t just take our word for it. Amal Clooney just signed off on …
Naomi Osaka Made Her US Open Comeback Dressed Like a Tennis Ball
Naomi Osaka saw what Zendaya did on the Challengers press tour and said, “bet.” She double-triple-quadrupled down on theme-dressing and took the court at the …
Carrie Underwood Is Making an American Idol Comeback
Carrie Underwood is returning to her roots. No, not the Southern ones. Her American Idol roots. You may remember that Carrie Underwood began on American …
True Religion’s Hip-Hop Powered Comeback
If being name-checked by a buzzy rapper is a barometer for a brand’s relevance, True Religion has never lost its grip. Back in 2008, when …
With a New Owner, Von Dutch Plots a Comeback
The Y2K resurgence isn’t over yet. At least, that’s what Von Dutch’s new owners hope. Today, White Space Group, a newly-formed New York-based brand management …