In the first of its kind at BoF VOICES, executives from Versace, Tommy Hilfiger, Nike, Casablanca, H&M, J. Crew, Target and Fear of God, among …
Consumers
Connecting to Consumers Through Entertainment and Culture
Activate Consulting’s Technology and Media Outlook for 2025 finds that multitasking leads to a 32-hour long day for the average American, with over 13 hours …
How Consumers Are Driving a New Era of Self-Care
Since the late 2000s, the concept of self-care has moved from the edges of brand and customer consideration, and firmly entered the mainstream. Indeed, post-pandemic …
Consumers Are Still Spending, but Retailers Are Bracing for Impact
Fashion is bracing for a challenging end to the year. For months, concerns about the economy have been mounting, centring on US consumers amid a …
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. Share This Article
Why Some Consumers Find Sustainable Marketing So Annoying
A typical Patagonia ad evokes a sense of awe for nature: rugged terrain under an endless blue sky, extreme athletes summiting the vast mountain range. …
US Retail Sales Top Forecasts as Consumers Keep Fuelling Growth
US retail sales rose by more than forecast in March and the prior month was revised higher, showcasing resilient consumer demand that keeps fuelling a …
Picky Consumers Jilting Big Brands Are Unilever India’s New Risk
The largest consumer company in the world’s most populous nation has provided everyday products from detergent to instant coffee to Indians for decades. Now Hindustan …
VF Corp’s Cyber Incident Causes Data Breach of 35.5 Million Consumers
Vans sneaker maker VF Corp said on Thursday the cyber incident that hit the company in December led to a breach of personal data of …
Don’t Believe What Consumers Say When It Comes to Sustainability
One of the world’s biggest shopping holidays takes place this week: Black Friday, a frenzy of heavily discounted excess consumption. The shopping hauls serve to …
More Than Half of Consumers Say They’ll Trim Holiday Spending
Nearly three quarters of consumers are delaying holiday purchases for discount shopping events such as Black Friday or Singles Day, and more than half plan …
Where US Consumers Are Shopping and What They’re Buying
Forget Austin and Miami. In the US, fashion’s new hotspots are Dallas and Orlando. The tech millionaires and crypto bros who flocked to chic, warm-weather …
Next Raises Profit Outlook on Better Weather, Consumers’ Wage Hikes
British fashion retailer Next on Monday raised its sales and profit guidance for the year, saying trading had exceeded expectations on the back of warmer …
Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts
China’s e-commerce platforms are competing fiercely in the country’s first major shopping festival after the pandemic, offering steep discounts to entice frugal consumers in more …
Gap Sees Weak Annual Sales as Inflation-Hit Consumers Rein in Spending
Gap Inc on Thursday forecast full-year sales below Wall Street estimates, signaling a slowdown in demand as inflation-weary consumers curb discretionary spending. Shares of the …
BoF Insights | How Middle East Consumers Shop Fashion, Explained
For access to all of the data and insights to inform your business strategy for the Middle East, purchase the full report. Change is in …
India’s Textile Industry Faces Tough Times as Consumers Cut Spending
India’s $200 billion textile and apparel industry is facing a crisis as consumers in the United States, Europe and other big markets have cut spending on clothing …
Clean Beauty Is Booming, and Black Consumers Fear Being Left Behind
When Maeva Heim made the decision to stop chemically straightening her curls after two decades, the search for less abrasive products left her coming up …
Boohoo Cuts Outlook as Consumers Rein In Spending
British online fashion retailer Boohoo on Wednesday warned on full year sales and profit, blaming the worsening macro-economic and consumer backdrop as it reported a …
Rethinking Luxury’s Relationship With Black Consumers
Over the pandemic, fashion editor Danielle Prescod made the move from New York City to New Orleans, Louisiana, a US state with a large Black …