When Primark was plotting its US entry in 2014, among the first people the Dublin, Ireland-based retailer hired was a head of human resources. The …
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Crack
Why Fast Fashion Can’t Seem to Crack Beauty
When Austin, Texas-based beauty YouTuber Angelica Nyqvist makes a video about a new brand, she usually gets flooded with requests and questions: “Can you do …
Why Horace Thinks It Can Crack Men’s Beauty
Marc Briant-Terlet, co-founder of upmarket men’s label Horace, finds it odd that many of its competitors choose to appeal to male customers via their wives, …
What It Takes to Crack a New Market In Beauty
Sephora operates thousands of stores worldwide but has an obvious hole in its European distribution: It hasn’t had a retail presence in the United Kingdom …
Forever 21 Takes Third Crack at China With New Bricks and Mortar Store
American fast fashion retailer Forever 21 is making its third tilt at the China market, with plans to open a physical store in the country …
COS Is Trying to Crack the Code On High-Tech Stores
H&M is seeing if it can succeed where other mass retailers haven’t and actually make high-tech stores work. At its COS brand, the company is …