Today, brands need their consumers to be more devoted than ever. As customer acquisition has gotten more expensive, brands are relying more than ever on …
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Customers
Customers to Brands: Know Thyself
Last Sunday, Nike aired its first Super Bowl ad in more than two decades, to a record viewership of 127.7 million for the big game. …
Fast fashion may seem cheap, but it’s taking a costly toll on the planet − and on millions of young customers
Fast fashion is everywhere – in just about every mall, in the feeds of influencers on social media promoting overconsumption, and in ads constantly popping …
Inside Department Stores’ Plans to Bring Beauty Customers Back
It was a bit like seeing an old friend who was also clearly a zombie — a mix of familiarity, affection and horror — when …
This Week: Which Retailers Win When Customers Trade Down?
Last week, Walmart reported a surprisingly strong jump in revenue, which the retail giant’s leaders interpreted as a sign of the American consumer’s resilience. It …
How to Get Customers to Shop Online
It’s never been easier to buy goods online; all it takes is a few taps on an iPhone. Yet e-commerce sales growth is slowing. Global …
Which Fashion Brands Are Most in Tune With Their Customers?
In the past, fashion brands could tightly control their perception with carefully managed public relations and marketing campaigns. Today, a brand’s image is largely in …
Temu Lures More Repeat Customers than EBay, Pressures Amazon
Less than two years after its US debut, Chinese e-commerce upstart Temu is attracting more repeat shoppers than eBay Inc., an e-commerce pioneer that has been …
‘I woke up and it was no longer a company’: SmileDirectClub’s closure leaves customers in the lurch | Beauty
Audrey Ganus was running late for her SmileDirectClub appointment on Monday, so she called from the car to let a receptionist know that she might …
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Online shoppers are getting promiscuous. With ongoing inflation compromising their spending power, consumers are jumping from brand to brand in search of the best deals. …
The BoF Podcast | Francesca Bellettini on Managing Creativity, Customers and the Bottom Line
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Amazon Joins Generative AI Race, Targets Tech at Cloud Customers
Amazon Inc. is joining Microsoft Corp. and Google in the generative artificial intelligence race, announcing technology aimed at its cloud customers as well as a …
‘A swipe at fashion capitalism’: Telfar’s experiment lets customers set prices | Fashion
Demi Elder owns 16 Telfar bags. The 31-year-old from Crown Heights, Brooklyn, tries to catch every drop from the brand, which has been name-checked in …
Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home
When Thebe Magugu won the LVMH Prize in 2019, he was nearly instantly flung into fashion fame. In the months that followed, he put on …
How Brands Find Customers in New Markets
Swiss shoemaker Daniel Bucheli opened his first store in the US last year knowing it would take months — if not years — to establish …
How Brands Can Turn Customers Into Repeat Shoppers
In January, Lunya released a version of its washable silk pyjamas in a new colour, “humble green,” that proved an instant hit. The shade’s success …
Angelica Cheung: Chinese Customers Will ‘Expect to See Something Different’ When They Travel Again
To subscribe to the BoF Podcast, please follow this link. “We’ve been expecting you …” In Paris, everything is prepared for the return of big-spending …
The Technology Turning New Shoppers Into Loyal Customers
Companies don’t often say it aloud, but not all customers are equal. The goal is to attract and keep the ones who will return regularly …
Ralph Lauren Sees Faster Growth on Pricing, New Customers
Ralph Lauren Corp. is targeting sales growth over the next three years that’s faster than Wall Street’s estimates, with the fashion brand aiming to pick up new …
Creating a Brand Customer’s Love
When you run a business, repeat customers showcase a certain level of success that is something to be proud of. When people shop, they often …