E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March, the company confirmed to Business of Fashion. …
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Data
BoF Masterclass | How to Turn Data Into Meaningful Customer Connections
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part …
How Coach Used Data to Make Its Tabby Bag a Hit
Gen-Z didn’t fall for Coach by accident. In 2021, Coach had set a strategic goal of appealing to what it dubbed a “timeless Gen-Z” customer. …
US Luxury Purchases Fell 15 Percent in February, According to Citi Credit Card Data
US luxury sales have continued to slide from their post-pandemic peak, credit card data from Citi suggests. Luxury spending was 15 percent lower year-on-year in …
Case Study | How to Turn Data Into Meaningful Customer Connections
Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless. Similarly, brands are confronting a new reality …
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant’s typically strong pricing power at a …
VF Corp’s Cyber Incident Causes Data Breach of 35.5 Million Consumers
Vans sneaker maker VF Corp said on Thursday the cyber incident that hit the company in December led to a breach of personal data of …
China Launches Data Review Into Shein Ahead of US IPO, WSJ Says
China’s top cybersecurity watchdog is probing how Shein handles data as the fast-fashion company is seeking Beijing’s approval for its initial public offering in the …
Fashion Brands Withholding Key Environmental and Social Sustainability Data
The fashion industry is facing a greenwashing reckoning, ratcheting up the pressure on brands to go public with information to back up their sustainability claims. …
10 Latest Trends in Big Data Analytics in the Fashion Industry
Big data analytics is transforming fashion. Technology has transformed fashion enterprises’ product creation, manufacturing, marketing, and sales. Big data collection, analysis, and interpretation have changed …
How Personalisation and Data Can Transform Customer Connection in Beauty
“Personalisation is important in beauty because this industry is as personal as it gets,” said Bolt CEO Maju Kuruvilla in his opening remarks on stage …
‘I didn’t give permission’: Do AI’s backers care about data law breaches? | Artificial intelligence (AI)
Cutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. …
How Brands Can Start Making Use of Data
The amount of data available to retailers today can feel like too much of a good thing. Data is invaluable for making smarter decisions on …
The Problem with Sustainability Data
On Thursday, the Geneva Center for Business and Human Rights published a report with a damning assessment of efforts to quantify the fashion industry’s record …
Retail Traffic Data Highlights 2022 Holiday Winners and Losers
With three days to go before Christmas, retailers across the United States and Europe face a turbulent end to a drawn-out, mostly disappointing holiday shopping …
Can Technology Fill In Fashion’s Missing Data on Emissions?
The latest app feature from Klarna, the Swedish bank and major “buy now, pay later” lender, claims to offer information that much of the fashion …
The BoF Podcast: Christopher Wylie: ‘Fashion Data Was Used to Help Bannon Build the Alt-Right’
OXFORDSHIRE, United Kingdom — In an explosive opening to VOICES 2018, whistleblower Christopher Wylie revealed that the political implications of fashion run deeper than thought. …
Streamlining Shipping and Customer Experience Through Data and AI
Shipping is a growing operational pain point for retailers, as consumer expectations for speedy, traceable — and free — deliveries pose significant challenges in terms …
The BoF Podcast: Christopher Wylie and Arti Zeighami: ‘Data Doesn’t Have to Be Evil’
To subscribe to the BoF Podcast, please follow this link. Subscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members. …
In Search of Transparency: Fashion’s Data Problem
To subscribe to the BoF Podcast, please follow this link. One of the biggest challenges facing the fashion industry in its efforts to become more …