In the tapestry of global fashion, leather has etched an indelible mark, weaving its way through centuries of style and innovation. Its influence stretches from …
digital fashion
Unlocking the Hype: The Mr Winston Hoodie Phenomenon
What’s all the craze about Mr Winston, the Melbourne brand? When did sweatpants just happen to be sweatpants? Now that we’ve spent so many hours …
How Moon Boot Pushed Beyond the Après-Ski Market
Since its founding 50 years ago, Moon Boot has built a legacy around its signature oversized boot — so much so that the shoe was …
Digital Fashion Platform Syky Launches Incubator Programme
Virtual fashion platform Syky — founded by Alice Delahunt, former chief digital and content officer at Ralph Lauren — has announced a new incubator to …
LVMH Expands Partnership With Epic Games
LVMH is increasing its use of Epic Games’ technology to create new virtual experiences across its brands, such as virtual fitting rooms and fashion shows …
Apple’s New Vision Pro: What Fashion Needs to Know
Goodbye “metaverse.” Hello “spatial computing.” Apple announced its first augmented-reality headset, the Vision Pro, at its annual developer conference Monday, describing the high-tech goggles, which …
How Generative AI Could Perpetuate Fashion’s Biases
In March 2021, before mainstream excitement around generative artificial intelligence exploded, a pair of researchers published a paper on the way biases can turn up …
Digital Fashion’s Unlikely Alliance | BoF
Last week, news emerged of what seemed on its face an unlikely partnership. The maker of Clo3D, one of the most popular 3D fashion-design tools, …
How Benedict Evans Separates Tech Hype from Reality
There’s no hotter topic in tech right now than generative AI. Since tools like the image generator DALL-E started capturing mainstream attention and ChatGPT arrived …
Virtual-Fashion Brand DressX Raises $15 Million
The company has emerged as a top player in digital fashion since its launch in 2020. Greenfield Capital, a Berlin-based fund focused primarily on early-stage …
Dior’s Maria Grazia Chiuri on bridging feminism and fashion: ‘The male gaze is seen as the perspective that matters’ | Fashion
If you walked into Maria Grazia Chiuri’s office without knowing what she did for a living, you probably would not guess she’s a fashion designer. …
The Gatekeepers to Nigeria’s Fashion Market
When Adebayo Oke-Lawal was a child, it seemed his dream of becoming a fashion designer would remain just that — a dream. The Lagos-born designer, …
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent legal battle between luxury brand Hermès and digital artist Mason Rothschild provided a tough real-life example of what happens when the metaverse collides …
At CIFF, Future-Facing Tech Informs Growth
Last week, the Copenhagen International Fashion Fair (CIFF) — one of Europe’s longest-running and most established tradeshows — returned for a celebratory 60th season. For …
Digital Fashion Platform Founded by Ex-Luxury Executive Raises $9.5 Million
Syky, created by a fashion veteran who held top roles at Ralph Lauren and Burberry, closed a funding round led by Seven Seven Six, the …
BoF Insights | How Men’s Footwear Is Smartening Up in 2023
If menswear designers send more boots and loafers — and fewer sneakers — down the runway in Milan and Paris this season, it’ll be a …
How Amazon Fits Into the New DTC Playbook
In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously
It wasn’t long ago that the global business community was transfixed by the metaverse and web3, the buzzy hypothesis that the next generation of the …
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight …
The Debrief | Fashion’s Gen-Z Obsession
Subscribe to the BoF Podcast here. Background: Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With the …