The new face of US teen retailer Pacsun, it turns out, isn’t very new at all. Lil Miquela, the virtual influencer that first appeared back …
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digital fashion
Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators
The trademark dispute between Hermès and MetaBirkins creator Mason Rothschild is set to establish important elements of the legal framework for brands and creators in …
Inside Valentino Garavani’s Virtual Museum
NEW YORK, United States — At a news conference Monday morning, livestreamed on YouTube and emceed by the actress Anne Hathaway, Valentino Garavani and long-time …
Jason Wu Releases Wearable NFT Gown With DressX
Digital fashion maker DressX has partnered with American brand Jason Wu to release a wearable NFT of First Lady Michelle Obama’s 2009 Inaugural Ball gown, …
Karlie Kloss Brings a Virtual Runway to Roblox
Karlie Kloss is the latest celebrity to jump into the Roblox metaverse. The supermodel is launching the Fashion Klossette Designer Showcase with five pop-up stores …
Fashion’s Metaverse Reality Check | BoF
This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. Pioneers in the metaverse have …
Chinese Fashion Tech Firm Linctex Digital Raises $100 Million
LincTex Digital, best known for developing its virtual try-on technology for fashion e-commerce, raised $100 million in a fund-raising round led by Hillhouse Capital and …
We Don’t Need Beauty in the Metaverse — Yet
In early June, I got a pitch about Clinique’s latest web3 initiative, “Metaverse Like Us,” an NFT campaign created in “direct response to the lack …
Balenciaga, Prada and Thom Browne to be in Meta’s virtual fashion store
Meta will launch its online store in the metaverse to enable fashion brands to sell their products to virtual avatars. For this, Balenciaga, Prada and …
Where Fashion-Tech Investors Are Putting Their Money
This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. Across the varied funding taking …
The Opportunity in Digital Fashion and Avatars Report | BoF Insights
Digital Fashion & Avatars Decoded Last week, Facebook announced its rebranding to Meta and committed billions of dollars to building the metaverse, an immersive future …
The Future of Wearable Tech
Right now, companies including Meta, Google, Snap and Apple — according to rumours at least — are working on augmented-reality glasses that would add a …
The Debrief: Who Is Designing Fashion in the Metaverse?
To subscribe to The Debrief, please follow this link. Background: A new generation of digital creatives are leading fashion brands into virtual worlds by using …
Would You Buy a Virtual Pair of Nikes?
NEW YORK, United States — Back in May, Richard Ma, a technology executive from Toronto, dropped $9,500 on a dress for his wife, Mary. The …
The New Creatives Bringing Fashion Brands Into the Virtual World
To recreate Adidas’ Ozweego sneaker for the company’s new experience in Fortnite, it took BeyondCreative about four days. The studio, which specialises in building for …
Retail Reborn Episode 4: What Consumers Will Buy
Follow the series to ensure you never miss an episode. In the second season of Retail Reborn, presented by Brookfield Properties, we have investigated the …
BoF LIVE: Fashion’s New Digital Frontier
This #BoFLIVE event was based on the ‘The Opportunity in Digital Fashion and Avatars Report — BoF Insights.’ Click here to read our full analysis. …
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
To subscribe to the BoF Podcast, please follow this link. This year, Balenciaga proved that building hype doesn’t have to come at the expense of …
‘Economy wins wars’: the projects helping shoppers to support Ukraine | Ukraine
Creatives in Ukraine are trying to harness consumer power in an attempt to keep the country’s economy going amid the Russian invasion. Before the war …
Can The Metaverse Transform Fashion Business Models?
The more I write about “the metaverse,” the more sceptical I feel. It’s not that I doubt we’ll see boundaries between physical and digital continue …