In a world where we thought we could not get more digitalized, fashion metaverse came into play. Technology has now introduced the term digital fashion, …
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digital fashion
The Future of Marketplaces in Fashion
From digital platforms and experience design to physical retail, to personalisation, loyalty strategies and social commerce, companies as varied as LVMH, Kering, P&G, McDonald’s and …
Op-Ed | Notes From an NFT Sceptic
The buzz and hype about non-fungible tokens (NFTs) and the metaverse has gotten even buzzier and hype-ier lately. With sports footwear and apparel powerhouses, Adidas …
Is Hugo Comte the Fashion Creative of the Future?
Come June, Hugo Comte will press the launch button on Nikita World, a virtual realm he has been building with British metaverse company Improbable. Inside, …
How Brands Are Using NFTs to Keep Customers Hooked
You can’t say NFTs have no real-world applications. Over the past several months, holders of The Hundreds’ “Adam Bomb” NFTs have been getting tattoos of …
Lessons From Metaverse Fashion Week
Metaverse Fashion Week promised an opportunity for brands to showcase the possibilities of digital fashion and break free of the constraints of reality. In a …
The New Technologies Fashion Schools Are Teaching Students
Digital Fashion & Avatars Decoded As the fashion industry races into a digital future, the schools training its next generation of workers are hurrying to …
Will Brands Buy Into a Virtual Version of Rodeo Drive?
Digital Fashion & Avatars Decoded Speculators are dropping millions of dollars on digital plots of land, in a bet these empty patches of virtual real …
Retail Reborn Episode 1: Where Consumers Will Buy
Follow the series to ensure you never miss an episode. In the second season of BoF’s hit podcast series Retail Reborn, presented by Brookfield Properties, …
Highlights from the 2022 Metaverse Fashion Week hosted by Decentraland
The Metaverse Fashion Week (MVFW), the first of its kind four-day event, was held on Decentraland from 24-27 March 2022. The glittering event was not …
Talking digital fashion with Gala Marija Vrbanic and Scarlett Yang
The idea of creating clothes meant for cyberspace has been raising eyebrows in the past two years. To gain insight on the phenomenon, we talk …
What to know about the event on Decentraland
In one of the biggest fashion events of its kind, Decentraland will be hosting the first Metaverse Fashion Week (MVFW) from 24 to 27 March …
Retail Reborn Season 2: The Consumer of Tomorrow
Follow the series to ensure you never miss an episode. BoF’s podcast series Retail Reborn returns for a second season, presented by Brookfield Properties, to …
Lacoste and Minecraft Drop New Collaboration to Change Fashion and Gaming
“Minecraft gives agency to the player as a crafter, being able to shape, change, and mold its world, and for that reason it remains timeless,” …
milan fashion week | memories with amalie gassmann – fashion – Schön! Magazine
Images and Article from schonmagazine.com. full look. Prada Photographer and emerging filmmaker Amalie Gassmann is a true global citizen. Born in San Francisco, raised in …
How to Compete With Shein – Business of Fashion
Images and Article from www.businessoffashion.com. Shein’s rapid rise from anonymous fast fashion brand to the world’s biggest digital fashion retailer caught the industry by surprise. …
Luxury labels like Gucci selling virtual fashion for avatars
Images and Article from nypost.com. The metaverse is going vogue. Gucci, Balenciaga and Fendi are just a few of the luxe labels that are rolling …