Global cosmetics maker Estée Lauder Companies is focused on expanding market share and increasing sales by developing new brands, targeting younger shoppers worldwide and customising …
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Driving
What’s Driving the Pocket Dermatology Boom
US conglomerate Oddity, the owner of Il Makiage and Spoiledchild, has entered the telemedicine skincare category with its newest label Methodiq that launched on Tuesday. …
How AN-Y1 is Driving the Fashion Frontier
If you’re not spending your weekends counting down to the pinnacle of automotive sport and tuning into F1 (and if you’re not, why not?), rest …
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
The fashion and beauty marketing function is in flux. In 2025, both industries face a number of challenges — from increasing customer acquisition costs to …
WeightWatchers Bets on Community Driving Growth in the GLP-1 Era
At a time when shedding pounds may be just a shot away, WeightWatchers is returning to its roots and its community to chart a new …
Plastic Fast Fashion Is Driving Industry Emissions Higher
The fashion industry’s planet-warming emissions rose by 7.5 percent in 2023, driven by growing volumes of plastic polyester usage, according to a new report from …
What’s Driving the Men’s Jewellery Boom?
When Julia Lang launched her unisex jewellery brand in November 2020, the New York-based marketing veteran wanted to make a splash. Instead of casting female …
What’s Driving the Filipina Influencer Takeover
A Louis Vuitton runway seat is a notoriously tough “get” for the Paris fashion flock. The benches are narrow, the celebrities are Oscar-level and the …
Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate
When Valentino debuted its pre-fall 2025 collection at the end of last year, the Indigenous community quickly took note. The collection included a black bag …
How Diriyah Company Is Driving Cultural Transformation in Saudi Arabia
Partner Content On stage at BoF CROSSROADS, Her Highness Princess Noura bint Faisal Al Saud, founder and CEO of Culture House, and Kiran Haslam, chief …
How Consumers Are Driving a New Era of Self-Care
Since the late 2000s, the concept of self-care has moved from the edges of brand and customer consideration, and firmly entered the mainstream. Indeed, post-pandemic …
Beauty Brands’ New Method for Driving Loyalty
Part loyalty programme, part fan club, “community commerce” platforms are the latest tech trend gaining traction with beauty’s biggest players. On Aug. 28, Ulta Beauty …
Male Infertility Anxiety Is Driving the Latest Wellness Boom
For a long time, the conversation around men’s wellness began and ended with muscle-building protein shakes and creatine powders. But lately, that discussion has broadened …
Bella Hadid Is Dressed Like She’s Driving Rory Gilmore to Her First Day at Chilton
Lorelai Gilmore, you will always be famous. This Bella Hadid ‘fit is a direct descendant of the most iconic fashion moment in Gilmore Girls history …
What’s Driving Eastern Europe’s Fashion-Tech Boom?
In 2008, the year Milda Mitkute co-founded fashion resale marketplace Vinted with Justas Janauskas in Vilnius, Lithuania, the country’s start-up scene was basically non-existent. “I …
The DTC Brands Driving the Men’s Loafer Boom
Chris Echevarria saw this moment coming. It was 2017, and after streetwear’s years of domination, menswear consumers were wanting to dress up more. Echevarria had …
The Perfumers Driving the Fragrance Industry
If a shopper were to go to a perfume counter and smell Tom Ford Ébène Fumé and Clinique Happy, it would be difficult to see …
What’s Driving the Influencer Subscription Boom
It’s not just Vogue Runway and Cosmopolitan that are putting content behind the paywall. A growing number of content creators are asking their audience to …
The Brands Driving the Post-Pandemic At-Home Nail Boom
In 2019, six years after opening the first Olive & June nail salon in Beverly Hills, the brand’s founder Sarah Gibson Tuttle made something of …
10 Best Driving Shoes For Men To Wear On The Road in 2023
What’s the difference between the best driving shoes and the best driving shoes? That is an insightful question, I’m glad you asked. Let’s start with …