The British beauty market is notoriously difficult to crack. There’s intense competition between the many players, which include department stores, digital mainstays and drugstores, making …
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Experiential
BoF LIVE | The Evolving Art of Luxury Experiential Retail
20th April at 17:00 BST / 12:00 EDT Featuring Andrew Lutfy, chief executive, Carbonleo and visionary and lead investor, Royalmount and David Gester, chief development …
BoF Insights | The Evolving Art of Luxury Experiential Retail
This report was created in partnership with Royalmount, the forthcoming luxury shopping district in the heart of Montreal by real estate developer Carbonleo. Luxury shopping …
How Experiential Retail Tactics Are Evolving and the Power of Scent
As the fashion industry seeks to draw consumers back in-store following the pandemic and its significant impact on footfall, optimising physical retail is increasingly important …
H&M Opens Experiential Williamsburg Store
Shoppers are used to walking into an H&M store and seeing endless clothing racks under fluorescent lights. But the Swedish mega-retailer took a different approach …