Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular …
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Experiment
Emily Ratajkowski Ditched Her Favorite Sneakers to Experiment With a Popular Brand
If there are two things we know about Emily Ratajkowski’s style, they are that she loves sheer clothing, and she’s a full sneakerhead. Styles and …
‘A swipe at fashion capitalism’: Telfar’s experiment lets customers set prices | Fashion
Demi Elder owns 16 Telfar bags. The 31-year-old from Crown Heights, Brooklyn, tries to catch every drop from the brand, which has been name-checked in …
Trench lessons: Experiment with new takes on an old staple | Women’s coats and jackets
The trusty trench remains a constant on the top 10 wardrobe staples list; a style failsafe for when you need to smarten up an outfit …
Luxury’s Big Resale Experiment Is Just Getting Started
For the last 18 months, Balenciaga has conducted a quiet resale experiment. Now it’s rolling out the programme more widely, becoming one of the first …
Inside Vogue’s Runway Show Experiment
If there was any question about Anna Wintour’s continued influence over the most high-profile people in fashion, music and sports, Vogue’s runway show-block party offered …
The Debrief: Eva Chen on Meta’s Virtual Fashion Experiment
Background: Social-media company Meta has launched a virtual clothing store, and Balenciaga, Prada and Thom Browne are the first major designers to create looks fit …