Vast, fragmented and unruly, India’s retail market is famously difficult to crack. Yet for one homegrown company, it has yielded an unparalleled bonanza. Reaching into …
fashion and beauty
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
Welcome to Spot Check, a column by The Business of Fashion breaking down the most talked-about fashion and beauty campaigns of the moment and why …
What Colour T-Shirts Should A Stylish Man Own? Wardrobe Curation Guide
In the lexicon of modern menswear, the humble T-shirt stands as a foundational cornerstone. Yet, its very simplicity presents a paradox of choice. Faced with …
This is the Most Versatile Item in Your Wardrobe
In the lexicon of the modern gentleman, few concepts carry as much weight as versatility. It is the silent hallmark of a man who understands …
What is the 3 Colour Rule for Outfits? A Gentleman’s Guide
Understanding the 3-Colour Rule In the world of men’s style, certain principles serve not as rigid constraints but as foundational frameworks for achieving sartorial excellence. …
How to Tell What Colours Look Best on You
The colours you wear are not an afterthought; they are a strategic component of your personal brand. The right palette communicates authority, health, and a …
A Simple Way to Check Your Colour Palette Without Having to Pay
Understanding your personal colour palette is not a matter of fleeting fashion; it is a fundamental pillar of commanding presence. The right colours will sharpen …
How Do You Know Which Colour Fits You Best?
In the world of the discerning gentleman, every choice is a statement. Your attire is your armour, your calling card, and a direct reflection of …
How to Find Your Colour Season – Beginner’s Guide for Men
Understanding your personal colour palette is not a matter of fleeting fashion; it is a fundamental principle of strategic self-presentation. For the discerning man, mastering …
Understanding the 4 Main Colour Palettes of Men’s Fashion
Colour is not an afterthought; it is a primary tool of communication. For the man who navigates boardrooms and social arenas with equal prowess, understanding …
Classic Colours Pairs Every Stylish Man Must Know
Mastering colour is a fundamental component of personal branding. For the successful man, understanding which colours to combine is a strategic tool, projecting authority, sophistication, …
The State of Fashion 2026: When the Rules Change
As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and …
The Strategies Transforming Fashion and Beauty’s Customer Experience
An explosion of digital channels has created a complex ecosystem for fashion and beauty brands to navigate when looking to engage customers today. But it …
Get The Best of Both Worlds With The Korean 2-in-1 Cut – Bangstyle
If the wolf cut and butterfly layers had a stylish love child, it would be the Korean 2-in-1 Cut: the effortlessly chic hairstyle that’s redefining …
The Kicks You Wear: Adidas Rides Its Own Wave
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. …
VOICES 2021: BoF’s Annual Gathering for Big Thinkers Is Back
BoF VOICES is back! From Dec. 1 to 3, 2021, we’ll bring the movers, shakers and trailblazers of the global fashion industry together with the …
Inside Industry Perspectives on the Convergence of Beauty and Wellbeing
On a crisp October morning in lower Manhattan, The Business of Beauty and Unilever Beauty & Wellbeing gathered industry insiders and disruptors on the rooftop …
The Customer Engagement Realities Reshaping Fashion and Beauty
After years of pandemic-accelerated digital transformation, fashion and beauty consumers are more digitally connected than ever before — yet meaningful engagement with these consumers feels …
How the Kering-L’Oréal Deal Rocked Fashion and Beauty
It was a deal that rocked the fashion and beauty worlds. Late Sunday night, Kering announced its agreement to sell its entire beauty unit — …
Amazon Launches New AI Shopping Tool in US for the Indecisive
Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called …















