TikTok is back – for now. But a host of competitors see an opportunity in its uncertain future to make a play for the growing …
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fashion and beauty
Bernard Arnault, Jeff Bezos and Mark Zuckerberg and More Attend Trump’s Inauguration
When Donald Trump was inaugurated as the 47th President of the United States on Monday morning, he did so surrounded by a who’s who of …
Lessons From the Last Week of TikTok
Everyone from Joe Biden to Elon Musk is looking for a way to keep TikTok operational in the US beyond this Sunday, when under US …
The State of Fashion: Luxury
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented demand for personal luxury goods …
The Five Strategies Defining Fashion’s Future in the Metaverse
According to market research firm Fact View Research, accusations that the metaverse was more hype than reality are found to be false. Their recent analysis …
Exclusive: Charlotte Tilbury Comes For Her Copycats
There are celebrities, founders and celebrity founders, and then there’s Charlotte Tilbury. Last week, the makeup artist and founder, president and chief creative officer of …
The State of Fashion: Luxury
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented demand for personal luxury goods …
LA Brands Pause Business as Usual for Wildfire Relief
As the fires devastating Los Angeles continued into their fourth day on Jan. 10, the fashion and beauty industries have shifted their focus to relief …
Would You Let an AI ‘Agent’ Buy Your Next Handbag?
Ask the AI-powered “answer engine” Perplexity what’s the best handbag under $1,500 and you won’t see a grid of sponsored results or links to Reddit …
What Comes After a Brand Hits $100 Million in Sales?
Many fashion and beauty founders see scaling their brand from zero to $100 million as the hard part. But as more start-ups hit that milestone, …
L Catterton Takes Majority Stake in Kapital
Kapital, a 30-year-old Japanese brand known for handcrafted and elevated denim, has recently taken majority investment from the LVMH-affiliated PE firm L Catterton. Neither party …
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
This year marked a turbulent period of transition for the sneaker and sportswear categories. For category leader Nike, whose stalling sales and cooling brand heat …
US Supreme Court to Consider TikTok Bid to Halt Ban
The US Supreme Court decided on Wednesday to hear a bid by TikTok and its China-based parent company ByteDance to block a law intended to …
Puig to Assume Full Ownership of Charlotte Tilbury in 2031
Five years after acquiring a majority stake in Charlotte Tilbury’s eponymous cosmetics company, the Spanish fashion and beauty conglomerate Puig announced on Tuesday that it …
TikTok Asks US Supreme Court to Block Government Ban
TikTok and its Chinese parent company asked the US Supreme Court to block a government ban set to take effect next month, making a late …
Fashion and Beauty Need to Prepare For a TikTok Ban
Fashion and beauty brands are watching closely as TikTok fights a desperate battle to halt its impending ban. The app is scrambling to push back …
The Indie Beauty Brands Transforming Africa’s Hair Care Market
Indie hair care brands have their sights set on Africa’s beauty market. A wave of brands, including those founded by hair stylists Sam McKnight and …
US Appeals Court Upholds TikTok Law Forcing Its Sale
A U.S. federal appeals court on Friday upheld a law requiring Chinese-based ByteDance to divest its popular short video app TikTok in the United States …
Case Study | The Essential Brand Marketing Guide
Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
The Logic Behind All Those Charli XCX Campaigns
Nearly five months after the height of “Brat” summer, Charli XCX’s selling power has hardly waned. The singer has recently appeared in Converse’s holiday campaign, …