In 2024, the Olympics are in fashion. Brands across the industry, from the highest echelons of luxury (LVMH is the event’s premium partner) to mass-market …
fashion and beauty
20 Lucy Hale’s Hairstyles and Haircuts [Gallery]
Lucy Hale has been a fashion and beauty icon for years, inspiring fans with her versatile and chic hairstyles. From glamorous red carpet looks to …
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels. Formed last year, Mercury/13 is an …
Patrick Starrr’s One/Size and IGK Hair Explore Exit Options
One/Size and IGK Hair are evaluating their next steps. As 2024 revenues are projected to reach $115 million for One/Size and $80 million for IGK …
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
At last weekend’s game between the Chicago Sky and Indiana Fever, which featured two of the WNBA’s star rookies, Angel Reese and Caitlin Clark, the …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
TOVE x MERIT Celebrate The Launch Of Their Signature Bag Collaboration
The recent collaboration between TOVE and Merit brings together the best of fashion and beauty, celebrated with a chic dinner event in London. This partnership …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
How to Save a DTC Brand Without Crushing Its Soul
The last-minute rescue of a once-buzzy direct-to-consumer brand by an anonymous buyer is an increasingly common story as funding dries up for unprofitable start-ups, and …
Why Dubai’s Community Malls Are a Missed Opportunity
With over 650 retail outlets, an indoor rollercoaster and 18-screen cineplex, it’s easy to mistake Dubai Hills Mall for one of the city’s iconic mega …
Dior Names Rihanna As the New Face of J’Adore
Dior Beauty has named Rihanna as the face of “J’adore” in a bid to reinvigorate the flagship fragrance range. Her first campaign for the brand, …
Coveteur Shutters, Calvin Klein’s New Pride Campaign, and Trouble for Dion Lee
Image courtesy of pinknews.com Calvin Klein has a new Pride campaign starring supermodel Cara Delevingne and singer Jeremy Pope. The 2024 ‘This Is Love’ campaign …
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
L’Oréal is bringing its virtual try-on feature to store shelves. Thanks to the French beauty conglomerate’s new partnership with Snapchat and retail behemoth Walmart, consumers …
Beauty’s Opportunity in Women’s Sports
After leaving the University of Kentucky to go pro in 2018, track star Sydney McLaughlin-Levrone signed with entertainment agency WME, which represents major celebrities like …
Crafting a memorable aesthetic: How to be remembered
Specific individuals stand out not only for their immense talent but also for their unmistakable personal style. Names like Anna Wintour, Grace Coddington, and the …
Worldview: Australian Fashion Week Taps Textile Innovators
🇦🇺 Australian Fashion Week taps textile innovators. The country’s annual designer showcase kicked off on May 13 in Sydney and continues until May 17, featuring …
Jeffrey Campbell x Free People Boots Review: See Photos
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. If scampering around Coachella’s polo …
BoF Seeks Applicants for Fourth Annual Black Journalists Fellowship
The Business of Fashion is launching the fourth iteration of the annual Next Generation Black Journalists Fellowship, a six-month, part-time, paid reporting and writing programme …
TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number …
Worldview: Istanbul Modest Fashion Week Goes Global
🇹🇷 Istanbul Modest Fashion Week extends its international network. Think Fashion Group, the Turkish organiser behind the travelling runway trade show company Modest Fashion Weeks, …