When it comes to social commerce, some markets just seem to be more of a natural fit than others. In India, during the promotional period …
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fashion and beauty
Derris Sells Majority Stake | BoF
PR and marketing agency BerlinRosen recently invested in the New York-based agency, founded in 2013 and known for playing a strategic role in launching and …
Amazon Labor Day Sale 2022: Kindle, Airpods Pro, Instant Pot
Love a good bargain? You’re in luck! The Amazon Labor Day sale 2022 is officially here, with major discounts dropping way before the long holiday. …
Rethinking Luxury’s Relationship With Black Consumers
Over the pandemic, fashion editor Danielle Prescod made the move from New York City to New Orleans, Louisiana, a US state with a large Black …
How Mielle Organics Is Rewriting the Playbook for Black Hair Brands
On a July afternoon in Midtown Manhattan, Monique Rodriguez, founder and chief executive of the hair care and beauty brand Mielle Organics, is meeting with …
Part of the Japanese revolution in fashion, Issey Miyake changed the way we saw, wore and made fashion
Throughout his career, Japanese fashion designer Issey Miyake, who has died of cancer at 84, rejected terms like “fashion”. But his work allowed much of …
Beach Waves 101: Insider Secrets To Get The Iconic Look – Bangstyle
When it comes to fashion and beauty, there are a few iconic moments that come back into style time and time again. When it comes …
What the Start-Ups That Avoided the DTC Crash Have in Common
If the buzzword of the direct-to-consumer boom was “disrupt,” the word of the bust is “next.” When Allbirds announced it was cutting 8 percent of …
How to Let Shoppers Know Your Brand Is Worth the Money
Old Navy doesn’t want inflation to put a damper on parents’ back-to-school shopping. At the end of July, the retailer announced it would put a …
How TikTok Won Over Fashion
Joseph Altuzarra doesn’t consider himself to be very good at social media. The designer has posted on Instagram for years, but said he tends to …
The Unpredictable Consumer Strikes Again
This summer, American parents are expected to spend $34.4 billion, or about $661 per child, on back-to-school shopping, according to a Deloitte survey. A big …
How Do You Make Your Work Look Appropriate But Stylish?
These tips, tricks and styling ideas will help your work outfit look office-appropriate but still stylish. Share your ideas. (Photo: Instagram/trappedfits). There are a few …
The Days of Using ‘Buy Now, Pay Later’ for a $10 T-Shirt May Be Numbered
The “buy now, pay later” later industry is falling back to earth. The most recent sign of trouble comes from Sweden’s Klarna, which on Monday …
Will Netflix Ads Be Worth It For Fashion?
Ads are coming to Netflix. But whether they’ll be a boon or bust for fashion brands is the big question. Fashion brands have been increasingly …
24 Nordstrom Lingerie Deals: Anniversary Sale 2022
Set your alarms because the Nordstrom Anniversary Sale will be here before you know it. High up on our shopping list? All the Nordstrom lingerie …
Post Roe v. Wade, How Do Fashion Brands Take Meaningful Action?
Following the US Supreme Court’s decision on June 24 to overturn Roe v. Wade, the 1973 ruling that guaranteed Americans the right to an abortion, …
Post Roe v. Wade, How Do Fashion Brands Take Meaningful Action?
Following the US Supreme Court’s decision on June 24 to overturn Roe v. Wade, the 1973 ruling that guaranteed Americans the right to an abortion, …
The Debrief: Fashion Execs on Managing Gen-Z
Follow The Debrief wherever you listen to podcasts. Background: The youth-obsessed fashion and beauty industries can’t get enough of Gen-Z talent: they believe they need …
Why Do Brands Do Photo Shoots? Behind the Scenes at the Sam Villa Lived-In Precision Shoot – Bangstyle
Educators in all industries rely on images to help clarify concepts. In the hair industry, many hairdressers are visual learners and when approaching techniques involving various …
The Best Jobs on BoF Careers
This week, BoF hand-selects the most exciting opportunities from over 300 companies and nearly 5,000 live jobs on the BoF Careers platform. Buying and Merchandising …