With a feed driven by an interest-graph rather than a social graph structure, TikTok provides its audience with content based on individual interests dictated by …
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fashion and beauty
Nordstrom x Harlem’s Fashion Row Collection
NordstromNordstrom While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may …
How AI Could Change Online Product Search and Discovery
The tech world is bent on making generative AI an everyday assistant to millions of customers. If it succeeds, it could have major implications for …
The BoF Podcast | Lyas on the Enduring Power of Fashion Storytelling
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
Roblox to Sell Physical Goods Through Shopify Integration
Roblox has its eye on e-commerce. The popular gaming platform and Shopify on Friday announced a global partnership that will allow creators of Roblox experiences, …
Beauty Brands’ New Method for Driving Loyalty
Part loyalty programme, part fan club, “community commerce” platforms are the latest tech trend gaining traction with beauty’s biggest players. On Aug. 28, Ulta Beauty …
Breaking News Alert: NYFW Gets Political
Image courtesy o vogue.com Though fashion is thought of as an exterior expression with very little connection to the world at large or things that …
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From …
Getting To Know The Crob – Bangstyle
As we transition into the crisp, cool days of autumn, now is the perfect time to freshen up your hairstyle. A standout trend we’re leaning …
The Debrief Podcast | Kamala Harris and the Politics of Style
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
Victoria Beckham Losses Shrink as Sales Soar 50% at Fashion Brand
Victoria Beckham’s fashion and beauty business narrowed its losses last year as sales soared by 52 percent to £89 million ($112 million). The company said …
Why Fashion Loves the Next Generation of Tennis Stars
American Eagle’s marketing team has a simple checklist when it comes to collections with celebrity partners: limited edition, a tight product range and precisely timed …
Inside Latin America’s $90 Billion E-tailer Mercado Libre
Competition in the Latin American e-commerce market is heating up, with both local players and Asian heavyweights making inroads in a region dominated by one …
Why Kamala Harris Isn’t Making Bold Fashion Choices – Yet
When Kyra Maxwell ran the online merch store for Kamala Harris’ 2020 presidential campaign, some of the most popular designs were t-shirts featuring the phrase …
Worldview: How Accessories Brands Tap China’s Qixi Festival
🇨🇳 Accessories brands refine marketing strategies for China’s Qixi Festival. This year’s Qixi Festival, a traditional holiday celebrating romantic love which fell on Aug. 10, …
How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
How China’s Fashion Industry Leveraged the Olympics
From Christian Dior to Fenty Beauty, fashion and beauty brands from across the globe have gained exposure from the Paris Olympic Games. The marketing value …
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
Inside Fashion’s Biggest Olympics Ever
In 2024, the Olympics are in fashion. Brands across the industry, from the highest echelons of luxury (LVMH is the event’s premium partner) to mass-market …