Competition in the Latin American e-commerce market is heating up, with both local players and Asian heavyweights making inroads in a region dominated by one …
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fashion and beauty
Why Kamala Harris Isn’t Making Bold Fashion Choices – Yet
When Kyra Maxwell ran the online merch store for Kamala Harris’ 2020 presidential campaign, some of the most popular designs were t-shirts featuring the phrase …
Worldview: How Accessories Brands Tap China’s Qixi Festival
🇨🇳 Accessories brands refine marketing strategies for China’s Qixi Festival. This year’s Qixi Festival, a traditional holiday celebrating romantic love which fell on Aug. 10, …
How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
How China’s Fashion Industry Leveraged the Olympics
From Christian Dior to Fenty Beauty, fashion and beauty brands from across the globe have gained exposure from the Paris Olympic Games. The marketing value …
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for …
Inside Fashion’s Biggest Olympics Ever
In 2024, the Olympics are in fashion. Brands across the industry, from the highest echelons of luxury (LVMH is the event’s premium partner) to mass-market …
20 Lucy Hale’s Hairstyles and Haircuts [Gallery]
Lucy Hale has been a fashion and beauty icon for years, inspiring fans with her versatile and chic hairstyles. From glamorous red carpet looks to …
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels. Formed last year, Mercury/13 is an …
Patrick Starrr’s One/Size and IGK Hair Explore Exit Options
One/Size and IGK Hair are evaluating their next steps. As 2024 revenues are projected to reach $115 million for One/Size and $80 million for IGK …
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
At last weekend’s game between the Chicago Sky and Indiana Fever, which featured two of the WNBA’s star rookies, Angel Reese and Caitlin Clark, the …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
TOVE x MERIT Celebrate The Launch Of Their Signature Bag Collaboration
The recent collaboration between TOVE and Merit brings together the best of fashion and beauty, celebrated with a chic dinner event in London. This partnership …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
How to Save a DTC Brand Without Crushing Its Soul
The last-minute rescue of a once-buzzy direct-to-consumer brand by an anonymous buyer is an increasingly common story as funding dries up for unprofitable start-ups, and …
Why Dubai’s Community Malls Are a Missed Opportunity
With over 650 retail outlets, an indoor rollercoaster and 18-screen cineplex, it’s easy to mistake Dubai Hills Mall for one of the city’s iconic mega …
Dior Names Rihanna As the New Face of J’Adore
Dior Beauty has named Rihanna as the face of “J’adore” in a bid to reinvigorate the flagship fragrance range. Her first campaign for the brand, …
Coveteur Shutters, Calvin Klein’s New Pride Campaign, and Trouble for Dion Lee
Image courtesy of pinknews.com Calvin Klein has a new Pride campaign starring supermodel Cara Delevingne and singer Jeremy Pope. The 2024 ‘This Is Love’ campaign …
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
L’Oréal is bringing its virtual try-on feature to store shelves. Thanks to the French beauty conglomerate’s new partnership with Snapchat and retail behemoth Walmart, consumers …