Advertisers who turn to TikTok to market to young consumers are preparing contingency plans with social media rivals in the event the short-form video app …
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fashion and beauty
BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds
We look forward to welcoming you to The BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds global livestream on Friday, March …
What’s Driving the Influencer Subscription Boom
It’s not just Vogue Runway and Cosmopolitan that are putting content behind the paywall. A growing number of content creators are asking their audience to …
How Fenty Beauty Is Selling Cruelty-Free Products to China
Shanghai, CHINA — After months of ‘will they, won’t they’ speculation surrounding Fenty Beauty’s potential entry into the Chinese market, Rihanna‘s hit beauty brand officially …
L’Oréal Paris Names Mary Fowler Brand Ambassador
The beauty brand announced on Mar. 4 that Australian football star Mary Fowler is its new brand ambassador. Her debut with L’Oréal comes a week …
Luxury Brands Might Want to Think Twice About Buying Back Their Beauty Lines
For many fashion businesses, beauty is becoming a lot more than just another accessory. As the industry grows in value, with more engaged super-users willing …
9 Timeless Women’s Beauty Tips That Will Never Go Out of Style — Best Life
We’ve seen countless beauty trends come and go through the decades. From thin eyebrows and St. Ives Apricot Scrub to faux freckles and Mario Badescu …
3 Iconic Punk Style Outfits to Unleash Your Inner Rebel
Punk style is more than a fashion statement but an attitude and a rebellious form of self-expression that defies the mainstream culture. With roots in …
Worldview: Why Douyinâs CEO Is Stepping Down
ð¨ð³ Kelly Zhang Nan steps down as CEO of TikTokâs Chinese sister app Douyin. Zhang, who joined parent company ByteDance in 2014 and was promoted …
20 Brands Like Free People for Affordable Boho Chic Fashion
From all brands like Free People stocking boho chic style clothing, footwear, and accessories, these are 20 of the most affordable and stylish right now. …
Blind Fashion Designer Natalie Trevonne’s Clothing Brand NYI
POPSUGAR Photography | Sarah WasilakPOPSUGAR Photography | Sarah Wasilak When I first met Natalie Trevonne, she was working in consulting and moonlighting as a writer …
7 Playful Goblincore Outfit Ideas for a Nature-inspired Look
Feral cousins to Cottagecore, Goblincore outfits celebrate unconventional and imperfections in times of stylistic uniformity when everyone wears the same clothes and brands. Goblincore outfits …
10 Ways to Dress 80s Rock Style Like a Badass Rockstar
As an 80s kid, I often recall my favorite bands’ stunning outfits, dressing styles, and fashion choices. I remember the flashy glam of stadium rockers …
10 Cottagecore Outfit Ideas to Dress in a Rural-Romantic Style
As the allure of the cottagecore aesthetic blossoms, fashion enthusiasts worldwide gravitate towards its quaint and nature-infused essence. From the flourishing florals of Bloom Cottagecore …
The Super Bowl’s Fashion Moment Has Arrived
The Super Bowl didn’t always have such a prominent slot on the fashion calendar. In the not too distant past, sports were left to the …
5 Ways to Dress Kinderwhore Style Inspired by Courtney Love’s 90s Look
Kinderwhore fashion style is a way of dressing popularized by Courtney Love of Hole and rooted in the early ’90s Grunge and Riot Grrrl movements. …
How Fashion Is Adapting to the Diversity Backlash
When publicist and Glam Body founder Danika Berry set out to launch Black Beauty Founders, an organisation to provide resources and networking opportunities to Black …
Join Imran Amed and the BoF Professional community During London Fashion Week
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions …
Four Companies to Watch in This Week’s Earnings Bonanza
“Soft landing” and luxury’s “normalisation” are buzzwords for the fashion industry’s outlook in 2024. What people are really saying with those terms is that, in …
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
It’s too soon to say whether Apple’s Vision Pro will become the next must-have device, but that isn’t stopping fashion and beauty companies from diving …