Image Source: Getty / Michael M. Santiago The year was 2008. And that year for my 14-year-old self was characterized by a significant shift in …
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Fitchs
Abercrombie & Fitch’s Brand Reinvention — Download the Case Study
In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the …