Can artificial intelligence be a force for good? It’s complicated. But it’s this question that some of fashion’s most promising innovators and tech pioneers tackled …
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Generative
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, members of BoF Careers’ executive community gathered at Hôtel Plaza Athénée for a presentation on the future of generative artificial intelligence, or gen …
Is Generative AI the New Fashion-Tech Bubble?
It’s been just over a year since Kering introduced Madeline, a ChatGPT-powered shopping assistant that consumers could use to search for items and get product …
Beauty Reviews Were Already Suspect. Then Came Generative AI.
For beauty shoppers, it was already hard enough to trust reviews online. Brands such as Sunday Riley and Kylie Skin are among those to have …
White Paper | Incorporating Generative AI Into the Fashion Workplace
Generative artificial intelligence, or gen AI, is leading the charge of next-gen technologies shaping industries and their workplaces. Already, gen AI can be leveraged across …
Walmart Expands Rollout of Generative AI Shopping Search
Walmart Inc. opened up access to a generative artificial intelligence tool that allows shoppers to search for products by specific use cases, rather than look …
Generative AI’s Big ‘Flaw’ May Also Be Its Superpower
There are a number of differences between lawyers and fashion designers, but a key one is that lawyers generally aren’t supposed to fabricate things. It’s …
Generative AI Won’t Be the End of Human Fashion Designers
A new technology is threatening to upend an entire creative field and automate away human skill and invention, making people all but unnecessary as it …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Masterclass | The Complete Playbook for Generative AI in Fashion
Join us for a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpack our upcoming case study on generative …
Google Thinks It Has Cracked Virtual Try-On With Generative AI
Virtual try-on has long promised a way to let online shoppers gauge how an item will fit before they buy it, but for all the …
Generative AI Is Proving a Tough Sell to Fashion’s Next Generation
Maxime Touze Black’s instructors at London’s Central Saint Martin initially expressed hesitation when he used artificial intelligence to create the designs for his final collection. …
How Generative AI Could Perpetuate Fashion’s Biases
In March 2021, before mainstream excitement around generative artificial intelligence exploded, a pair of researchers published a paper on the way biases can turn up …
Google Is Testing Generative AI for Shopping
Google will begin testing an experimental new search experience that makes use of generative artificial intelligence, the company announced Wednesday, and its shopping vertical will …
Amazon Joins Generative AI Race, Targets Tech at Cloud Customers
Amazon Inc. is joining Microsoft Corp. and Google in the generative artificial intelligence race, announcing technology aimed at its cloud customers as well as a …
The BoF Podcast | How Generative AI Could Reshape Fashion
Subscribe to the BoF Podcast here. Background: As chatter around NFTs, virtual reality and the metaverse dies down, conversation about generative AI, a form of …