Does Billie Eilish have photos of Adam Sandler on her mood board? Sandler is, in my opinion, one of the most successful dressers in Hollywood, …
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GenZs
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
Catch up on the social platform’s latest influencer wedding, new product reissues and its lipstick obsession. Wedding Bells Move over Sofia Richie. TikTok has been …
What Fashion Can Learn From Gen-Z’s Approach to Gender
When Timothée Chalamet wore a bright red, halter-top, slimly cut jumpsuit at the 2022 Venice Film Festival, the 26-year-old movie star — and his outfit …
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight …
How Brands Are Using Gen-Z’s Latest App
When Nadya Okamoto, founder of period care brand August, spoke with investors interested in her pre-seed business in June 2021, they were compelled by Okamoto’s …
The TikTok Critics Building Gen-Z’s Fashion Lexicon
When Benji Park started posting on TikTok in 2019, he says he was one of few people on the app talking about fashion. “I did …