Walk into any beauty retailer these days and it’s hard to avoid a barrage of buzzwords like “clean” and “natural.” But understanding what such vague …
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Greenwashing
Italy Opens Greenwashing Probe Into Shein Website
Italy’s antitrust agency has launched an investigation into a Dublin-based company that operates Shein’s website and app over possible misleading environmental claims made on the …
UK Warns 17 Fashion Brands on Greenwashing
The UK’s advertising watchdog has written to 17 “well-known” fashion brands advising them to review how they market sustainability claims amid an ongoing crackdown on …
Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
Canada’s competition bureau has opened an investigation into Lululemon’s sustainability marketing, advancing a complaint lodged by climate-advocacy group Stand.earth against the Vancouver-based activewear brand. In …
Climate Group Lodges Greenwashing Complaint Against Lululemon in Canada
Climate advocacy group Stand.earth has lodged a greenwashing complaint against Lululemon with Canada’s Competition Bureau. The organisation said Monday that it has asked the competition …
Unilever Named in UK Greenwashing Investigation
Unilever, the maker of Dove, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by the company’s “green” …
Advertisers Say Stricter Regulations Will End the Era of Greenwashing
Across the advertising industry, agencies are wrestling with their role in greenwashing scandals and their support for clients driving the climate and nature crises. Companies …
Fashion greenwashing glossary part two: what do ‘biodegradable’, ‘closed loop’ and ‘degrowth’ really mean? | Fashion
The list of misleading environmental and sustainable descriptors used to market shirts, dresses, pants and T-shirts is unfortunately very long. Last week, experts decoded terms …
Fashion greenwashing glossary: what do ‘circular’, ‘sustainable’ and ‘zero waste’ really mean? | Fashion
It’s hardly news that greenwashing is rife in the fashion industry. Recently, the Australian Competition and Consumer Commission and the European Union vowed to crack …
The Top 5 Ways Brands Are Greenwashing Their Products For Earth Day 2023 – Bangstyle
When Earth Day began in the 70s, the purpose was to celebrate environmental movements and raise awareness and education surrounding the topic of the Earth’s …
The EU’s New Greenwashing Rules, Explained
The EU is stepping up its crackdown on greenwashing. Trade groups and environmental advocates say it isn’t going far enough. On Wednesday, the European Commission …
The Year Ahead: How to Prepare for Fashion’s Greenwashing Crackdown
The European Commission is homing in on the word “green.” When its policymakers in the spring of 2022 laid out a plan to make textiles …
The BoF Podcast | Greenwashing: It’s Time to Call in the Refs
Subscribe to the BoF Podcast here. Background: When it comes to sustainability, the fashion industry has long relied on self-regulation rather than external enforcement. But …
‘Stop Lying, Stop Greenwashing’ — Key Messages From COP27
DHAKA, Bangladesh — Happy Akter spends her days checking whether the dresses, T-shirts and pants sewn in the factory where she works in Dhaka, Bangladesh, …
Can Fashion Stop Greenwashing? | BoF
For the last 10 years, H&M’s “Conscious” collection has promised shoppers a more responsible choice. This month, the label was pulled from shelves and online …
Fashion’s Greenwashing Problem Begins with Bad Data
LONDON, United Kingdom — Fashion has a fake news problem. Want to know how many people are employed in the industry, or where they work, …
H&M, Decathlon to Make Donations, Dial Back Sustainability Claims to Avoid Dutch Greenwashing Crackdown
The two retailers have promised to “adjust or no longer use sustainability claims on their clothes and/or websites,” and ensure consumers are better-informed, according to …
How Brands Should Navigate Fashion’s Greenwashing Crackdown
Big brands have ramped up sustainability marketing in a bid to cash in on demand for ethical and climate-friendly fashion. Now regulators and consumers are …
Asos, Boohoo Targeted in UK Greenwashing Probe
The UK’s competition watchdog started a probe into potentially misleading environmental claims made by fashion brands Asos Plc, Boohoo Group Plc and George at Asda, …
The Debrief: Fashion’s Greenwashing Problem
To subscribe to The Debrief, please follow this link. Background: Concern about the environmental impact of clothing has swelled in the past few years. So …