This is module 4 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
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Hype
Tower 28 Concealer Review: Is It Worth the Hype? 6 Glamour Editors Put It to the Test
If you’re into makeup or tapped into the TikTok beauty zeitgeist, chances are you’ve heard about the Tower 28 concealer. If not, you’re in for …
TikTok’s Crackdown on Ozempic Influencers Threatens Weight-Loss Drug Hype Machine
TikTok is trying to rein in the Ozempic hype. The social media platform will effectively ban most weight loss-related content from appearing on its app …
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
Gen-Z fragrance TikToker Paul Fino has a stockpile of Sol de Janeiro lotion and body sprays in nearly every scent. But he still longs for …
Ozempic Hype House Backfires in WeightWatchers Brand Misstep
In a mansion on a hill with a killer view of Los Angeles, a dozen social media influencers have gathered to bake protein packed muffins, take selfies …
This Viral Shark SmoothStyle Heated Brush Is Worth the Hype
My relationship with my hair has always been rocky. Here’s my situation: My hair is super thick and coarse. I know, I know, it should …
Unlocking the Hype: The Mr Winston Hoodie Phenomenon
What’s all the craze about Mr Winston, the Melbourne brand? When did sweatpants just happen to be sweatpants? Now that we’ve spent so many hours …
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
BARCELONA — Biel Juste and Joan Margrit — the influencers-turned-entrepreneurs behind men’s jewellery start-up Twojeys — tend to ignore the conventional wisdom not to mix …
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and When Collaborations Don’t Live Up to the Hype
Learn why brown makeup is having a moment, TikTok’s trick to glowy skin and more. The Hailey Bieber Effect Now that Hailey Bieber has gone …
Can Amina Muaddi Build an Enduring Business Off Her Sell-Out Shoes’ Hype?
LONDON – Amina Muaddi is laying the groundwork for her namesake brand’s next chapter. On April 20, the label best known for its $1,000 martini-heeled …
How Benedict Evans Separates Tech Hype from Reality
There’s no hotter topic in tech right now than generative AI. Since tools like the image generator DALL-E started capturing mainstream attention and ChatGPT arrived …
Celebrities stir the hype at Louis Vuitton and Rick Owens Paris shows | Paris fashion week
In an attention economy, fashion brands know the game is getting as many eyes on their clothes as possible. At Paris fashion week on Thursday, …
The Windmill AC Unit Review: Is it Worth the TikTok Hype?
Before moving to New York, air conditioning was something I didn’t think about—I grew up in south Florida where I was lucky enough that central …
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
It’s hard to find a Nike shoe that divides the sneaker community as much as the Air Jordan 2. To some sneakerheads, it’s the forgotten …
The Returns on TikTok Ads Don’t Match the Hype Just Yet
TikTok may be overtaking Instagram as fashion’s new favourite app, but the returns from advertising on the platform don’t match the hype just yet, brands …
Is the 10 Step Korean Skincare Routine Worth the Hype?
Is the 10 Step Korean Skincare Routine Worth the Hype? As beauty enthusiasts, we are always eager to try the latest and greatest skincare trends. …
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
To subscribe to the BoF Podcast, please follow this link. This year, Balenciaga proved that building hype doesn’t have to come at the expense of …