When Ariane Goldman founded maternity brand Hatch in 2011, conversations about perinatal wellness were few and far between. “It was taboo to show your belly,” …
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Indie
Indie Skincare Brand Bubble Hires Investment Bank
Buzzy skincare brand Bubble has hired an investment bank to weigh its growth options, founder Shai Eisenman confirmed to The Business of Beauty on Thursday. …
Indie Beauty Brand Youthforia to Close
Independent beauty brand Youthforia announced on Monday that it would shutter its business via an announcement on its e-commerce website and Instagram broadcast channel. Its …
Indie Fragrance Brands’ Big Athlete Opportunity
It isn’t just his tenacity and grit on the field that Australian Football League star Isaac Quaynor takes pride in. “My favourite thing for anyone …
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
For the past three years, French designer Stéphane Ashpool has been working on a design project for an unusual client. The Paris-born creative, known for …
How an Indie Beauty Brand Finds Its Hero
When Beyoncé launched her beauty line Cécred in February 2024, critics were quick to question the premise: could a global superstar known for wigs, protective …
How Spain’s Indie Fashion Scene Nailed Global Growth
During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive …
How an Indie Running Brand Plans to Compete With Sneaker Giants
In a category dominated by giants, a small Paris-based running brand is about to throw its hat into the ring. Satisfy, a men’s performance wear …
Chloe Sevigny is the Indie Queen of winter chic at Sundance
With the Sundance Film Festival reigning as the largest independent film festival in the U.S., it’s no surprise that indie queen Chloe Sevigny was out …
Emily Ratajkowski Is Bringing Back Thee It Jacket of the Indie Sleaze Era
It was not too long ago when the cropped motorcycle jacket (usually leather) was That Girl in terms of fall jackets, and Emily Ratajkowski is …
The Indie Beauty Brands Transforming Africa’s Hair Care Market
Indie hair care brands have their sights set on Africa’s beauty market. A wave of brands, including those founded by hair stylists Sam McKnight and …
Indie Fragrance Brands’ Big Athlete Opportunity
It isn’t just his tenacity and grit on the field that Australian Football League star Isaac Quaynor takes pride in. “My favourite thing for anyone …
Charli XCX Is an Indie Sleaze Inspiration in a Stained Tank Top, Jorts, and $3,000 Boots
I just find Charli XCX so inspiring. The recent Grammy nominee was photographed in New York City on November 12 wearing an outfit that manages …
The Beauty Slowdown Has Come for Indie Retailers
The woes of some of the beauty industry’s biggest names, like Ulta Beauty and Estée Lauder, have made recent headlines. But indie retailers are feeling …
Chloë Sevigny reclaims indie style queen status at LACMA Art+Film Gala
After a few underwhelming red-carpet moments, Chloe Sevigny reminded us why she earned her title as the indie style queen at the 2024 LACMA Art+Film …
Refy Bets the Indie Beauty Boom Isn’t Over Yet
Between rising interest rates, increased competition and slow-moving M&A dealflow, beauty founders – and their investors – are likely hedging their bets on their eventual …
Indie Beauty Brand Fara Homidi Launches in Sephora
Fara Homidi, the cult “cool girl” cosmetics label endorsed by models Paloma Elsesser, Adwoa Aboah and Hailey Bieber, is going wide thanks to a tie-up …
Indie Style: Fashion, Evolution & Key Components for Men
Curious about the indie aesthetic, but don’t know your Kurt Cobain from your Kerouac? Fear not, sartorial seeker – we’ve done the heavy lifting for …
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
For the past three years, French designer Stéphane Ashpool has been working on a design project for an unusual client. The Paris-born creative, known for …
Indie Fashion Style Guide & Outfit Ideas
The term “indie fashion” is used to describe a type of fashion that is not mainstream or popular. Indie fashion is usually unique, eclectic, and …