Freja New York can trace the success of its Linnea Tote in the brown shade “Pecan” to a single bag. The brand had sent a …
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Influencer
The Fight for Influencer Marketing Dollars Heats Up
The lucrative business of helping influencers make money off their followings is undergoing its biggest shakeup in a decade, as a new entrant is making …
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
Aimee Song has spent over 15 years building her personal brand online. With her next venture, however, she wants to take a more behind-the-scenes role. …
Lily-Rose Depp Makes Influencer Bicycle Shorts Look Chic
Can Lily-Rose Depp reignite interest in bike shorts? In 2021, the style surged in popularity among celebrities and content creators, with stars like the Kardashian-Jenners …
TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand
TikTok’s most-followed dermatologist Dr. Muneeb Shah unveiled his skincare brand, Remedy, online on Mar. 19. With over 22 million followers across platforms, including 18 million on …
What’s Driving the Influencer Subscription Boom
It’s not just Vogue Runway and Cosmopolitan that are putting content behind the paywall. A growing number of content creators are asking their audience to …
Italy Tightens Charity Giving Rules After Influencer Ferragni Scandal
Italy’s cabinet is set to approve a bill demanding greater clarity from companies that link product sales to charity donations after top fashion influencer Chiara …
Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division
Beauty entrepreneur Susan Yara’s talent management firm, GlowLab Collective, is joining The Digital Dept. as the influencer marketing agency looks to double down on beauty. …
Op-Ed | This Italian Influencer Flew Too Close to the Digital Sun
A year before the pandemic, Brunello Cucinelli, the “quiet luxury” baron who lives in a hilltop town in Umbria, told me he believed that soon, …
The Year Ahead: The Alluring New Face of Influencer Marketing
Capturing consumers’ attention online isn’t about to get any easier for fashion businesses. On Instagram, engagement rates have fallen, by roughly 30 percent year on …
Eyewear Firm Safilo Ends Licensing Deal With Influencer Ferragni
Italian eyewear maker Safilo Group SpA said it ended its licensing deal with influencer Chiara Ferragni, who is mired in a controversy over charity donations. …
How Brands Can Get Influencer Trips Right
Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like Alix Earle and Meredith Duxbury on extravagant getaways to …
Are Beauty Influencer Brands Falling Out of Fashion?
Is the power of beauty influencer brands waning? After years of helping to drive awareness and sales for brands by producing content that feels more …
Blind date: ‘He was taken aback when I said my favourite influencer was a hot chef who plays with grapefruits’’ | Life and style
John on Sam What were you hoping for?Someone funny, kind, curious. Maybe someone handsome and boyfriendly. First impressions?Friendly, calm. I could tell he was nice, …
Ellie Bamber Wore Stella McCartney To The ‘Willow’ Influencer Screening
Ellie Bamber attended a special influencer screening of ‘Willow’ which was held at The Magic Castle in Hollywood, California on Monday (November 28). When I …
The Debrief | The State of the Influencer Economy
Follow The Debrief wherever you listen to podcasts. Background: Things move fast on the internet. In just the past few years, there have been a …
Gigi Hadid Takes up the Cashmere Influencer Baton From Katie Holmes
Cast your mind back to 2019, when Katie Holmes stopped traffic in New York with her Khaite cashmere bradigan set. That moment affirmed her status …
Can Nanushka Be More Than Just an Influencer Brand?
NEW YORK, United States — For Nanushka, international expansion happened in a flash. Just three years ago, the Budapest-based contemporary brand’s sales came mainly from …
BoF LIVE | The Influencer Economy
As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana …
Is Now the Time to Hire a Virtual Influencer?
The new face of US teen retailer Pacsun, it turns out, isn’t very new at all. Lil Miquela, the virtual influencer that first appeared back …