In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
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An Instagram Beauty Brand Navigates a TikTok World
Kristen Noel Crawley would like to reintroduce herself. Crawley, formerly a model for clothing retailer American Apparel and a jewellery designer, was one of the …
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
Just a few months ago, Bach Buquen was a mid-tier content creator from Paris. Today, he’s a bona fide TikTok teen idol with 6.1 million …
The Gap Comeback That’s Actually Working
SAN FRANCISCO — Zac Posen points, emphatically, to a wall of blue — or rather a section of the wall filled with various swatches of …
Estée Lauder and Deciem Founder Take Battle for Beauty Brand to Court
TORONTO, Canada — A judge in Ontario could as soon as Friday decide the fate of Deciem, the company behind The Ordinary and other buzzy …
Kim Kardashian’s Collaboration With Coty Cosmetics Hits Legal Snag
LOS ANGELES, United States — It may take a court injunction just to keep up with the Kardashians. Kim Kardashian West‘s partner for her beauty line …
Cedric Hudson: Redefining Athletic Wear with The Don Pant and Beyond
Cedric Hudson, VP of Men’s Design at Fabletics, is a visionary in the fashion world, driving innovative design with a bold mission to fuse function, …
How Adidas Engineered Its Big Comeback
HERZOGENAURACH, Germany — Adidas’ Samba has been perhaps the most popular sneaker on the market for the past year, winning fans from Kendall Jenner to …
Do Mass Brands Need Creative Directors?
On Tuesday, Uniqlo named Givenchy and Chloé veteran Clare Waight Keller creative director of its main line, expanding a partnership that started with her “Uniqlo: …
How Shoppers Get Luxury’s Most Exclusive Products
When Angela Hwang, a consultant for private equity companies based in Carmel, California, decided she wanted a Hermès Birkin bag, she watched YouTube videos and …
Is Kim Kardashian copying Bianca Censori’s looks?
Bianca Censori has been making headlines since she stepped into the spotlight, not just for her marriage with Kanye West, but also for her signature …
Bianca Censori’s sister adopts her racy style for Ye’s party
People may have been judging Bianca Censori when she started running around the town wearing underwear as outerwear, but it’s hard to deny she started …
Ralph Lauren Most Iconic Designs Stylish Men Own And Wear
When you think of quintessential American style, one name always comes to mind: Ralph Lauren. Since 1967, this visionary designer has been weaving the fabric …
Adidas Regains Momentum With Retailers on Samba Boom
Adidas AG reported a rebound in sales with its retail partners and a return to growth in North America, when Yeezy sneaker sales were excluded, …
Adidas Set to Benefit as Nike Struggles
The success of Adidas’ low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong …
Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle
No matter how Germany fares during Euro 2024 over the coming three weeks, an era of sorts will end for the host country’s football team …
What Clothes are Worn by Celebrities Who Visit Casinos
Movie and music stars are people just like everyone else. Therefore, they can often be seen walking on the streets or going to the stores. …
Taylor Swift Fans Think She Celebrated Scooter Braun’s Retirement With a Diss Track Mashup
Taylor Swift still can’t say “forgiveness is the right thing to do” with a straight face. Swifties believe the pop star celebrated the birthday and …
The BoF Podcast | Law Roach on Keeping Busy After Retirement
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
Streetwear Aesthetic: Evolution, Fundamentals, & Style Icons
In the constantly evolving landscape of modern fashion, the streetwear aesthetic emerges as a bold statement of rebellion against traditional sartorial norms. Streetwear fashion, once …