Novo Nordisk A/S is launching its top-selling Wegovy obesity drug in China at a fraction of the US price, a key step in unlocking a …
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Launches
Anna Sui Launches New Fragrances for Brand’s 25th Anniversary
On Wednesday, fashion designer Anna Sui unveiled Wild Wonder, a collection of five new scents celebrating the label’s 25 years in the fragrance business. Each …
Exclusive: Next Launches Luxury E-Commerce Site ‘Seasons’
UK retail giant Next has launched Seasons, a contemporary fashion and luxury e-commerce site. The launch comes less than a year after the collapse of …
Actress Olivia Wilde Launches Consumer Investment Firm
Actor, director and producer Olivia Wilde has quietly co-founded an investment firm known as Proximity Ventures, according to people with knowledge of the matter. Wilde …
Reformation Launches Jewellery Line Designed by Clare Waight Keller
Reformation has launched its first jewellery collection in collaboration with former Givenchy designer Clare Waight Keller, the company announced Wednesday. The line is available for …
Glossier Launches Swing State Ad Campaign
After debuting a full-page ad in yesterday’s New York Times, beauty brand Glossier has begun a billboard and digital campaign targeting swing state voters that …
Worldview: BRICS International Fashion Federation Launches in Moscow
🇷🇺 BRICS International Fashion Federation Launches in Moscow. The BRICS+ Fashion Summit hosted executives from dozens of international fashion week events including those in Algeria, …
Bottega Veneta Launches New Campaign Starring Jacob Elordi
Today, Bottega Veneta launched a new campaign starring Brand Ambassador Jacob Elordi. The campaign, captured by Magnum photographer Alec Soth, draws on the brand’s integral …
boohooMAN Launches Much Anticipated Second Collaboration with Trippie Redd During NYFW –
September 10th, during New York Fashion Week, boohooMAN is set to unveil its highly anticipated second collection with rapper, singer, and songwriter Trippie Redd. Building …
Birkenstock Launches Foot Care Range
Birkenstock is dipping its toes in the beauty business. Tomorrow, the popular sandal maker will launch a collection of foot care products on its e-commerce …
New York State Launches Fashion Grants for Sustainability and Innovation
New York governor Kathy Hochul announced Thursday a new grant programme aimed at fostering sustainability and innovation in the state’s fashion industry. New York state’s …
Kourtney Kardashian’s Lemme Launches Weight Loss Supplements
Lemme, the supplement brand founded by Kourtney Kardashian, announced Thursday that it is set to enter the lucrative weight loss industry by introducing an “all-natural” …
Fashion Week Launches with a Political Statement
Before the models took to the runway at New York Fashion Week, industry insiders took to the streets of the city for a different cause. …
Phoebe Philo Launches Brick-and-Mortar Wholesale
Phoebe Philo’s LVMH-backed eponymous label is set to diversify its distribution strategy, adding a handful of brick-and-mortar wholesale accounts in key fashion cities in Europe …
Tecovas Launches Wholesale | BoF
Tecovas, the Austin, Texas-based cowboy boots brand, will enter wholesale for the first time since launching in 2015, the company announced Wednesday. In its initial …
Tower 28 Launches in Mecca
After dominating the sun-kissed beaches of Los Angeles, Tower 28 has officially made its way Down Under. As of Tuesday, the clean beauty brand known …
Estée Lauder Launches Balmain Fragrances
Balmain Beauty has arrived. A collection of eight fragrances, called Les Éternels de Balmain, are available today from a dedicated e-commerce site and select Balmain …
WGSN Launches AI-Driven Platform for Buyers
Between rapidly-paced chatter on TikTok and the emergence of ultra-fast fashion players like Shein, figuring out how to capitalise on trends has never been more …
Blake Lively Launches Hair Care Line
Blake Lively is now a beauty brand founder. On Aug. 4, the Gossip Girl and The Sisterhood of The Travelling Pants star will launch her debut …
Balenciaga Launches Apple Vision Pro App
Balenciaga has released the first phase of an app for the Apple Vision Pro, a $3,499 headset computer that Apple debuted in the US in …