Fashion communications giant The Independents — which owns Karla Otto and Bureau Betak, and plans to add to its existing portfolio of 17 specialist firms …
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Launches
Merit Beauty Launches at Sephora UK
Two years after expanding into the country via its direct-to-consumer website, the mass makeup label Merit announced its entrance into Sephora UK on Thursday. “Frankly, …
Palm Angels’ Francesco Ragazzi Launches Fragrance Line
Francesco Ragazzi can now add “beauty brand founder” to his resumé. Hot off the sale of his L.A-inspired streetwear brand Palm Angels, Ragazzi is launching …
Harlem’s Fashion Row Launches San Francisco GAP Collaboration
Six Black designers unveiled the bold new looks at the brand’s Folsom Street headquarters Words by DAVID NASHPhotography by DREW ALTIZER PHOTOGRAPHY and JOJO KORSH/BFA.com …
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a …
Edward Enninful Launches Media and Entertainment Company
Edward Enninful, former European editorial director of Vogue and editor-in-chief of British Vogue, is launching EE72, a media and entertainment company. Based in New York …
Adidas Launches New Premium Line, A-Type
Adidas is giving its icons an upgrade. On Monday, the sports brand introduced A-Type, a new line under its long-running lifestyle label, Originals, that reimagines …
Exclusive: Glow Recipe Launches Skincare-Based Makeup
Whatever you do, don’t call it a blush. Though it may look like a blush — a tube of pink gel-cream — and act like …
The Best of BoF 2024: Beauty Launches
The churn of newness in beauty continued in 2024, with several brands hitting the market as both industry insiders and outsiders bet on the category’s …
Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands
The bi-annual Copenhagen International Fashion Fair (CIFF) — one of Europe’s longest-running and most established trade shows — is broadening its offer and programming for …
Donald Trump Launches $199 Fragrance
Following sneakers and watches, fragrance is President-elect Donald Trump’s latest merch venture. On Dec. 8, he announced the launch of his “Fight Fight Fight” men’s …
Worldview | Dazed Magazine Launches Middle East Edition
Dazed magazine launches Middle East and North Africa edition. The British style magazine founded in 1991 by Jefferson Hack and Rankin has unveiled its …
L’Oréal Launches $475 Infrared Hair Dryer
L’Oréal Professionnel, the salon hair care division of the French conglomerate, launched the $475 Airlight Pro hair dryer into Ulta Beauty on Sunday. The device …
Canadian Fashion Company Groupe Dynamite Launches IPO
Groupe Dynamite Inc. shares fell 2 percent in Toronto after its C$300 million ($215 million) initial public offering, Canada’s first corporate listing since March 2023. …
Novo Nordisk Launches Wegovy in China With Prices Well Below US
Novo Nordisk A/S is launching its top-selling Wegovy obesity drug in China at a fraction of the US price, a key step in unlocking a …
Anna Sui Launches New Fragrances for Brand’s 25th Anniversary
On Wednesday, fashion designer Anna Sui unveiled Wild Wonder, a collection of five new scents celebrating the label’s 25 years in the fragrance business. Each …
Exclusive: Next Launches Luxury E-Commerce Site ‘Seasons’
UK retail giant Next has launched Seasons, a contemporary fashion and luxury e-commerce site. The launch comes less than a year after the collapse of …
Actress Olivia Wilde Launches Consumer Investment Firm
Actor, director and producer Olivia Wilde has quietly co-founded an investment firm known as Proximity Ventures, according to people with knowledge of the matter. Wilde …
Reformation Launches Jewellery Line Designed by Clare Waight Keller
Reformation has launched its first jewellery collection in collaboration with former Givenchy designer Clare Waight Keller, the company announced Wednesday. The line is available for …
Glossier Launches Swing State Ad Campaign
After debuting a full-page ad in yesterday’s New York Times, beauty brand Glossier has begun a billboard and digital campaign targeting swing state voters that …