In the few weeks since 2025 began, the makeup category has been gripped in an apparent identity crisis. For one, none of the year’s biggest …
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Makeup
What Is Tubing Mascara? Everything to Know About the Lash-Lengthening Makeup Product
If you’re wondering, “what is tubing mascara?” you’re likely already familiar with the product’s lash-lengthening benefits. Tubing mascara is beloved by beauty buffs and pros …
14 Best Setting Powders We Tested 2025, Approved by Makeup Artists
“This is a really lightweight powder—you can barely feel it on your skin and it feels silky smooth rather than cakey,” says Glamour contributor Brigitt …
Exclusive: Glow Recipe Launches Skincare-Based Makeup
Whatever you do, don’t call it a blush. Though it may look like a blush — a tube of pink gel-cream — and act like …
Billie Eilish’s Makeup Routine Includes an Easy Waterliner Hack I’ve Never Seen Before
Billie Eilish is currently on tour to support her Grammy-nominated album Hit Me Hard And Soft, and she just revealed the products that get her …
12 Best Lip Stains, According to Makeup Artists and Editors 2024
If you’re on the hunt for a lip color that won’t budge or move throughout the day, the best lip stains can do just that …
The Clean Skin Club Towels Remove All My Makeup in One Easy Step
Love wearing makeup but hate removing it before bed? Then you should probably invest in some Clean Skin Club Towels. Why? Well, I used to …
Halloween Makeup Ideas to Love
Halloween Makeup Ideas to Love October is upon us, and with it, Halloween! Look through our suggestions for the best Halloween makeup ideas to spice …
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
Just a few months ago, Bach Buquen was a mid-tier content creator from Paris. Today, he’s a bona fide TikTok teen idol with 6.1 million …
Taylor Swift Wears This Exact Red Lipstick, According to Her Longtime Makeup Artist
Alert the media! Wait, I am the media. Well, whatever. The point is, we have some pretty major beauty news for Taylor Swift (and red …
YouTube Is Helping to Sell a Lot of Makeup
NEW YORK, United States — “I was not paid or sponsored to recommend anything at all,” Michelle Phan declares as the YouTube star’s video begins. …
Ulta Shines as Rare Bright Spot in Retail as Makeup Demand Soars
BOLINGBROOK, United States — In the Instagram era, where looking good on camera is more important than ever, one retailer has found a way to …
Harley Quinn Makeup Tutorial in 7 Easy Steps
Few Halloween costume ideas are more timeless and easy to put together than Harley Quinn. Not only are her painted pigtails and smudged lipstick ripe …
Eva Mendes’ latest glamorous looks include animal print, bold makeup, gold jewelry, and more
Eva Mendes has been having a lot of fun in New York City. The Hollywood star published her new book ‘Desi, Mami, and the Never-Ending Worries’ …
These Stockings From Fashion Week Aren’t Stockings, They’re Makeup — See Photos
If you’re looking for the most interesting, fun makeup throughout Milan Fashion Week, you’re missing some of the creative cosmetic artistry if you’re looking only …
Milk Makeup Owner Waldencast Reports 25.7% Q2 Growth
Both TikTok virality and dermatologists both helped boost Waldencast’s growth in the second quarter of 2024. For its second-quarter earnings results for the three months …
55 Best Halloween Makeup Ideas to Try in 2024
Whether you’re hosting a costume party, handing out candy to trick-or-treaters, or going trick or treating with your own kids, Halloween makeup is always a …
Who Is Going to Buy All These Makeup Brands?
Another week, another makeup line has put itself up for sale. On Tuesday, news broke that Mario Dedivanovic’s Makeup by Mario had hired the investment …
Makeup by Mario Hires Investment Bank to Explore Exit Options
Makeup by Mario has hired J.P Morgan to explore its deal options. Sources close to the company previously confirmed to The Business of Beauty that …
Fara Homidi Elevates the Artistry-Led Makeup Brand
NAPA, CALIFORNIA – In launching Fara Homidi Beauty, celebrity makeup artist and founder Fara Homidi wanted to create products that are as efficacious to use …