In the small rural town of Stuttgart, Arkansas is a town far from flashing arena lights or major-market music hubs. The small town better known …
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Marketing
Why Every MedSpa Needs a Specialized Digital Marketing Agency
Your medspa glows in New York, Chicago, or Houston, yet online noise stays loud. Clients search Botox, facials, and laser care, then choose in seconds. …
Why Every MedSpa Needs a Specialized Digital Marketing Agency
Your medspa glows in New York, Chicago, or Houston, yet online noise stays loud. Clients search Botox, facials, and laser care, then choose in seconds. …
Why Every MedSpa Needs a Specialized Digital Marketing Agency
Your medspa glows in New York, Chicago, or Houston, yet online noise stays loud. Clients search Botox, facials, and laser care, then choose in seconds. …
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger marketing budget is helping the …
Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
If you’ve been scrolling through social media lately, you won’t have escaped the plaid trimmings, pine garlands and rich red ribbons, all warmed by the …
Loewe Marketing Chief Charlie Smith Departs for UK Tech Firm Nothing
Charlie Smith is joining UK technology firm Nothing, ending a seven-year run as Loewe’s chief marketing and communications officer. Smith worked alongside star designer Jonathan …
The Dark Side of ‘Always On’ Marketing
When Jimmy Choo released its autumn 2025 campaign featuring Sydney Sweeney, some social media commenters lamented the brand’s choice of the star following American Eagle’s …
Judge Denies Texas Bid for Bar on Tylenol Marketing
A judge rejected for now a bid by Texas Attorney General Ken Paxton to bar Tylenol-maker Kenvue Inc. from marketing its over-the-counter pain medication as …
Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp
Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to bounce back …
Texas Sues Kenvue, Alleging Deceptive Tylenol Marketing
Paxton filed the suit on Tuesday in Texas state court against Johnson & Johnson, the creators of Tylenol, and Kenvue, a Johnson & Johnson spinoff …
Sol de Janeiro Appoints Chief Marketing and Digital Officer
Sol de Janeiro, best known for its viral fragrance body mists, has appointed Jordan Saxemard as its chief marketing and digital officer, effective Monday. Speaking …
The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. …
How to Bring the Joy Back to Fashion Marketing
Moncler is best known for selling puffer jackets meant to keep you warm throughout the colder months. But for its autumn campaign, the Italian brand …
‘Gilmore Girls’ and the Art of Nostalgia Marketing
The Tony Award-winning actress Kelly Bishop is not a household name. But for millions, she is a household face, and instantly recognisable as the actress …
BoF Live | The New Rules For Effective Marketing
The fashion and beauty marketing function is in flux, from rising customer acquisition costs to reduced attention across channels, and shrinking discretionary spend. This market …
Nike Marketing Plans in Focus Ahead of Crucial Year for Sports Events
Investors will zoom in on Nike’s marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals …
How to Unlock Growth Through Underserved Marketing Channels
As media channels continue to evolve and proliferate, developing an effective cross-channel strategy has become increasingly complex — particularly as many are still emerging, underutilised …
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
The fashion and beauty marketing function is in flux. In 2025, both industries face a number of challenges — from increasing customer acquisition costs to …
The Sustainability Edit: From Tasteless Marketing to Toxic Products, Fashion Keeps Making the Same Mistakes
Welcome to this week’s edition of the BoF Sustainability briefing. I’m back from a two-week break in Italy, where I ate far too much pasta …