Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels. Formed last year, Mercury/13 is an …
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Marketing
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
At last weekend’s game between the Chicago Sky and Indiana Fever, which featured two of the WNBA’s star rookies, Angel Reese and Caitlin Clark, the …
Digital Marketing with Drew Elliott | Module 6 - What You Need to Remember
This is the summary of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 5 - It’s Not About Being Famous: How to Become a Content Expert
This is module 5 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 4 - Don’t Believe the Hype: Navigating Virality
This is module 4 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 3 - Break the Internet: The Cadence of the Content Management Cycle
This is module 3 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 2 - The Tools You Need to Play the Entertainment Game
This is module 2 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 1 - The Magic and Math of Content Strategy
This is module 1 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Course Overview
This is the introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
The Fight for Influencer Marketing Dollars Heats Up
The lucrative business of helping influencers make money off their followings is undergoing its biggest shakeup in a decade, as a new entrant is making …
The Big Money in AI Might Be for Marketing
Last week, while people online buzzed about the mishaps in Google’s new AI-generated search results, like its suggestion to add glue to tomato sauce on …
Dazed Media Names New Chief Marketing Officer
Dazed Media has appointed Sophie McElligott as chief marketing officer, the company said on Thursday. She will be Dazed’s first-ever CMO. McElligott joined Dazed Media …
Pattern Beauty Names Tiffani Carter Chief Marketing Officer
Pattern Beauty, the Tracee Ellis Ross-founded label specialising in textured hair, announced that Tiffani Carter would be joining the company as its first chief marketing …
Why Some Consumers Find Sustainable Marketing So Annoying
A typical Patagonia ad evokes a sense of awe for nature: rugged terrain under an endless blue sky, extreme athletes summiting the vast mountain range. …
Gap Names PepsiCo Exec as Global Chief Marketing Officer
Gap has tapped Fabiola Torres to be global chief marketing officer, the company said Wednesday. In her previous role at PepsiCo, Torres served as marketing …
BoF Masterclass | The Essential Brand Marketing Guide
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
Seventy-one percent of executives plan to increase brand marketing spend in 2024, while only 46 percent intend to do the same for performance marketing, according …
Calvin Klein, Levi’s and the Real Value of Marketing
It would be a bit much to credit the rebound at Calvin Klein entirely to a billboard of Jeremy Allen White in boxer briefs. Shares …
Brands Struggle to Get Sustainability Marketing Right
Over the last few years, a host of companies that once boldly touted their products’ sustainability credentials have quietly backed away from such claims, a …
Unpacking Levi’s New Marketing Strategy
Levi’s wants shoppers to “live in” more than just its jeans. On Monday, the brand released a new campaign celebrating the 10-year anniversary of its …