(Copyright © Pixabay). In the competitive world of business, finding innovative ways to promote your brand is essential. One often overlooked but highly effective marketing …
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Marketing
What Really Went Into Casablanca’s AI-Generated Marketing Campaign
Casablanca is so rooted in classic methods that the Paris-based brand still shoots its campaigns on film with specifically chosen cameras. So when Charaf Tajer, …
Sephora US Appoints New Chief Marketing Officer
On Wednesday, Sephora US named Zena Srivatsa Arnold as the brand’s new chief marketing officer, according to a company spokesperson. She will begin her new …
In ‘Air,’ Michael Jordan’s silence speaks volumes about the marketing of Black athletes
The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s about the beauty of …
The New Politics of Marketing
Rothy’s latest campaign isn’t about its recycled plastic ballet flats or brightly coloured tote bags. It’s a week-long marketing blitz aimed at galvanising support for …
AI Marketing Stunts Are Here. Is Fashion Ready?
AI is turning out to be surprisingly good at viral marketing. The fast-evolving technology has helped people from outside the industry score some of the …
How NBA Tunnel Walks Became Fashion Marketing Moments
When Daniel Solomon was a college student at Indiana University back in 2014, he had a dorm room hustle selling fashion to friends on the …
How Web3 Is Shaking Up Digital Marketing
Over the past year, non-fungible tokens, or NFTs, emerged as a promising new avenue for fashion brands to draw in shoppers and build membership communities, …
The Year Ahead: Digital Marketing in the Age of Privacy
Digital marketing playbooks have been turned upside down by recent data privacy changes, mandating an existential shift for fashion brands that once relied on customer …
Puma: Moving Sustainability Beyond Marketing
Bold eco-friendly claims and ethical sourcing promises have become staples of fashion’s marketing strategies alongside growing consumer interest in sustainably branded products. It’s also an …
The BoF Podcast: Inside the Magic and Math of Digital Marketing
As co-owner and chief creative officer of PAPER Communications, Drew Elliott has established himself as an authority on creating content that connects with global audiences. …
Designing a Marketing Strategy for Your Growing Business: 6 Ways To Get Started
As a business owner, you know that investing in a solid marketing strategy is essential to growing your small business. But you also know that …
Fashion’s Climate Challenge: From Marketing to Risk Mitigation
In 2015, world leaders agreed to try and cap global warming at a level that scientists believe could stave off the worst effects of climate …
The New Rules of Sustainability Marketing
Last year, when the Sustainable Apparel Coalition (SAC) pushed its 250-plus member brands to publish ratings of their products’ sustainability performance by 2025, the trade …
‘Vegan Leather’ or Plastic? A Materials Marketing Battle Heats Up
“Do you know where your clothes come from? Would you wear plastic?” Those are questions Australian wool group Woolmark poses as part of its latest …
6 Social Media Marketing Tips for Your Fashion Brand
Fashion’s shift to online retail has skyrocketed in the last few years. With the U.S. fashion market expected to reach $295 billion by 2025, retailers are …
At Mailchimp, Holistic Marketing Tools Designed to Scale SMEs
Marketing can present an intimidating challenge for emerging, independent businesses. A rapidly evolving industry, it is heavily influenced by tech giants and consumer trends, with …
What Fashion Marketing Professionals Need to Know Today
BoF Careers distils business intelligence from across the breadth of our content — editorial briefings, newsletters, case studies, podcasts and events, as well as the …
The Basics | Part 8 – Marketing
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur …
Pomellato Group Names Boris Barboni Chief Marketing and Product Officer
In his new role, Barboni will oversee the international positioning of the Kering-owned jewellery group’s flagship Pomellato brand, as well as its younger, more accessibly …