In her new role at the label, the former Dazed editor-in-chief will oversee the brand image as well as global marketing and communications efforts. Burley …
Tag
Showing: 61 - 68 of 68 RESULTS
Marketing
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …
The Complete Guide to Influencer Marketing — Download the Case Study
More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion …
Calvin Klein Hires Jonathan Bottomley as Global Chief Marketing Officer
Bottomley, who previously served as CMO at the bedding brand Boll & Branch and before that as CMO for Ralph Lauren, will begin his tenure …
The New Rules of Influencer Marketing
Earlier this year, The Economist forecast that the global total of spending on influencers by brands would reach $16 billion this year. Spending on influencer …
The Importance of Learning Marketing in the Fashion World
Fashion is undoubtedly one of the best industries in the world. The revenue value of the market is expected to rise to about $1,416m this …
BoF LIVE: The New Rules of Influencer Marketing
BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success …
BoF LIVE: The Complete Guide to Influencer Marketing
15th March at 15:00 GMT / 11:00 EDT Featuring Thomas Repelski, co-founder of Lefty, Kim Leitzes, Managing Director of APAC Launchmetrics, and Natalie Wills, global …