Shein, the China-founded fast-fashion retailer, has bought the Missguided brand from Mike Ashley’s Frasers Group, the e-commerce giant’s first purchase of a British brand. Frasers …
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Missguided
Pakistani garment workers left destitute and starving after Missguided collapse | Global development
Hundreds of garment workers in Pakistan making clothing for collapsed fast fashion brand Missguided say they have been left destitute and starving after not receiving …
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
This week, fast-fashion retailer Missguided was rescued by Frasers Group, the parent firm behind UK companies House of Fraser and Sports Direct, which bought the …
Mike Ashley Acquires Missguided in £20 Million Rescue Deal
British sporting goods billionaire Mike Ashley swooped on another failing retailer, snapping up online brand Missguided after it entered UK insolvency proceedings. Ashley’s Frasers Group …
Report: Missguided Enters Administration | BoF
The ultra-fast fashion brand has appointed advisory firm Teneo after failing to secure a rescue bid, according to media reports. Missguided and Teneo did not …