Major luxury and fashion brands traditionally present their new collections via catwalk shows staged for industry insiders, celebrities and top clients. Once upon a time, …
Monclers
Winnie Harlow Slips On Split-Toe Boots at Moncler‘s The Art of Genius – Fashion News
Winnie Harlow attended an immersive presentation of Moncler’s new collection during London Fashion Week yesterday. The event, called “The Art of Genius,” featured a combination …
Ashley Graham Pops in Bodycon Dress & Mules at Moncler’s Event – Fashion News
Ashley Graham attended an immersive presentation of Moncler’s new collection during London Fashion Week yesterday. The event, called “The Art of Genius,” featured a combination …
The BoF Podcast: The Future of Moncler’s ‘Genius’
At BoF VOICES, Remo Ruffini speaks to Imran Amed about adapting his brand’s programme of designer collaborations to a post-pandemic reality where Chinese customers and …
Remo Ruffini on Moncler’s Reset
MILAN — For nearly two decades, Moncler has leaned on dramatic fashion week performances to nudge along the repositioning of its sporty down jacket into …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …