According to LVMH’s head of image and sustainability Antoine Arnault, luxury is “sustainable by nature.” It’s a common message within the industry, where high prices …
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Myth
Op-Ed | How Long Will the Luxury Myth Last?
So far, the 21st Century has been good to “big luxury” players. The Great Recession in the late 2000s threw luxury brands a curveball. But …
Op-Ed | Debunking the Quiet Luxury Myth
“Quiet luxury”: it’s the newest fashion trend that’s spreading like wildfire. Or is it? Media reports and countless TikTok videos suggest this style of dressing …