A funny thing happened in Hong Kong earlier this month. Well, funny unless you were there. The annual ApeFest, where collectors of Bored Ape NFTs …
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NFTs
How Fashion NFTs Fizzled | BoF
When Adidas released its Into the Metaverse NFT collection in December 2021 — the largest web3 project by a fashion or footwear company to that …
Louis Vuitton to Sell €39,000 NFTs
The luxury brand launched its first saleable NFTs, a new collection of phygital or “physical-digital” Via Treasure Trunks. The trunks cost €39,000 ($41,700) and will …
If NFTs Are Passé, Nobody Told Nike
This week, Nike completed its first public sale of non-fungible tokes under its own brand, showing that web3 may be down but not out. The …
Hermès Wins ‘MetaBirkin’ NFTs Trial
A jury in New York on Wednesday handed Hermès a victory in its trademark suit against MetaBirkin NFT creator Mason Rothschild. Rothschild must pay total …
What Hermès Really Thinks About NFTs
Hermès’ battle against the MetaBirkins NFTs isn’t just about protecting its brand in the physical world, it turns out. The French luxury house sees web3 …
The Debrief | What Happened With Fashion and NFTs?
Follow The Debrief wherever you listen to podcasts. Background: For fashion, one of the most alluring prospects for NFTs is how they could help brands …
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
This month, an event years in the making — a fundamental change to how one of the most popular blockchains operates rumoured for so long …
How Fashion Is Using NFTs to Sell Exclusive Physical Products
Fashion brands have hit on a use for NFTs that goes beyond quirky experiments or digital art. They’re using them as a gateway to old-fashioned …
Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump
Even the cold winds of a crypto winter can’t keep luxury brands away from nonfungible tokens. Kering SA’s Gucci and LVMH’s Tiffany & Co. this …
What are sneaker NFTS and where do I buy them
Interested in purchasing your own sneaker NFTs? Here’s everything to know about the trend that’s sweeping the metaverse. Sneaker NFTs are currently the hottest item …
How Fashion Can Utilise NFTs Today
NFTs — non-fungible tokens — surged in popularity in 2021. BoF Insights reported sales reached $10.7 billion in Q3 2021, more than eight times the …
For RTFKT and Nike, Sneaker NFTs Are Just the Start
In 2019, Benoit Pagotto, Chris Le and Steven Vasilev were on the verge of launching RTFKT — their brand of virtual sneakers riffing largely on …
The Future of Fashion Metaverse and NFTS
In a world where we thought we could not get more digitalized, fashion metaverse came into play. Technology has now introduced the term digital fashion, …
How Brands Are Using NFTs to Keep Customers Hooked
You can’t say NFTs have no real-world applications. Over the past several months, holders of The Hundreds’ “Adam Bomb” NFTs have been getting tattoos of …
Are NFTs really art? | Non-fungible tokens (NFTs)
In January, a clip from The Tonight Show featuring Jimmy Fallon and Paris Hilton went viral: not because either had said anything particularly interesting or …