When Li Shen and Liu Huipu launched luxury fragrance maker To Summer six years ago, the tastes of the Chinese market tilted decidedly towards sweet, …
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Niche
Inside Indiaâs Niche Fragrance Takeover
Arjun Sampath, founder of Indian-based skincare and perfume brand Soma Ayurvedic, believes the topography of his motherland including its soil culture, altitude and humidity, make …
Gstaad Guy: Inside the Niche Social Media World of the 1%
Gstaad Guy — who keeps his real identity a secret — began making a name for himself only a few years ago in niche social …
Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success
This article first appeared in The State of Fashion: Beauty report, co-published by BoF and McKinsey & Company. In a crowded and competitive beauty market, …
The Niche Sport Driving Sneaker Sales
The $150 billion sports footwear market is veering off road. Trail running, an endurance running sport which takes place on uneven terrain across hills, forests …