Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a …
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Nike
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do …
Nike Forms New Team for Secretive Brand With Kim Kardashian
Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s …
Is Nike Finally Winning With Women?
Twenty years ago, The New York Times published a story headlined “Nike Changes Strategy on Women’s Apparel,” detailing the company’s latest effort to win over …
Nike Delays Launch for New Brand With Kim Kardashian’s Skims
Nike Inc.’s new brand with entrepreneur and reality TV star Kim Kardashian’s Skims label has pushed back its launch after initially planning to release its …
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
It’s hard to find a Nike shoe that divides the sneaker community as much as the Air Jordan 2. To some sneakerheads, it’s the forgotten …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
A Memo to Elliott Hill on His First Day at Nike
Nike has a fresh-faced new hire starting Monday. Elliott Hill begins his tenure as Nike’s new chief executive following last month’s announcement that his embattled …
Nike Fourth-Quarter Sales Fall by Less Than Expected
Nike reported a smaller-than-expected drop in fourth-quarter revenue and beat profit estimates on Thursday, as chief executive Elliott Hill’s strategy to focus product innovation and …
Nike delays launch for new brand with Kim Kardashian’s Skims
The rollout of Nike’s collaboration with Kim Kardashian’s shapewear brand Skims will miss its target to launch this spring because of production delays, according to …
Nike Delays Launch for New Brand With Kim Kardashian’s Skims
Nike Inc.’s new brand with entrepreneur and reality TV star Kim Kardashian’s Skims label has pushed back its launch after initially planning to release its …
Is Nike Finally Winning With Women?
Twenty years ago, The New York Times published a story headlined “Nike Changes Strategy on Women’s Apparel,” detailing the company’s latest effort to win over …
The Debrief | Is Nike Finally Winning With Women?
Listen to and follow The Debrief: Apple Podcasts | Spotify | Overcast Background: Nike has been synonymous with sports for decades, but that cultural and …
Is Nike Finally Winning With Women?
Twenty years ago, The New York Times published a story headlined “Nike Changes Strategy on Women’s Apparel,” detailing the company’s latest effort to win over …
Nike CEO Finishes C-Suite Makeover With McDonald’s Executive
Nike Inc. chief executive officer Elliott Hill named a new head of communications, capping months of ousters, promotions and hirings as he tries to revive …
Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit
Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on …
Nike to Raise Prices by Next Week, to Return to Selling on Amazon, Media Reports Say
Nike is set to raise prices on several of its products starting next week and will also return to selling its products at online retail …
Nike Lays Off Some Workers in Shakeup of Technology Division
Nike Inc. is downsizing its technology division and letting go of some employees as management resets priorities. Staff in the world’s largest sportswear retailer’s strategic …
Bath & Body Works Appoints Former Nike Executive Daniel Heaf as CEO
Bath & Body Works said on Monday it has appointed former Nike chief strategy and transformation officer, Daniel Heaf, as chief executive, effective immediately. He …
Nike President O’Neill Out in Latest Shake-Up Under New CEO
Nike Inc. is reorganising its senior leadership team as its new chief executive officer shakes up several top roles at the world’s largest sportswear company. …