On Thursday, the California-based artificial intelligence company OpenAI announced a partnership with Estée Lauder Companies, which has created 240 new generative pre-trained transformers, or GPTs, …
Partners
Levi Partners With Beyoncé in Exclusive Ad Campaign
Levi Strauss & Co. has teamed up with Beyoncé in a series of ads capitalising on the buzz generated after the global pop icon released …
Summer Fridays Announces Growth Investment From TSG Consumer Partners
Summer Fridays announced on Thursday a strategic growth investment from private equity firm TSG Consumer Partners. Previous investor Prelude Growth Partners will exit the business, …
Arsenal Partners With Labrum London on 2024/25 Away Kit
Labrum London has designed Premier League giant Arsenal’s away kit for the upcoming 2024/25 season for its men’s and women’s teams, The Business of Fashion …
Laneige Partners with WNBA Team Phoenix Mercury
The Phoenix Mercury is the latest team to attract interest from the beauty industry, announcing K-beauty label Laneige as its official skincare partner, The Business …
Worldview: Brazil’s Magalu Partners With China’s AliExpress
🇧🇷 Brazil’s Magalu and China’s AliExpress ink strategic partnership. The two online retail giants have agreed to start selling a “complementary” product assortment on each …
Glossier Partners With Team USA Women’s Basketball for Olympics
Glossier has agreed a long-term deal to become the first official beauty partner of the Team USA women’s basketball teams ahead of the Olympic and …
Leaders from Estée Lauder, Sephora, Sol de Janeiro and VMG Partners Join The Business of Beauty Global Awards Jury
Today, The Business of Fashion is delighted to reveal the all-star jury of top industry leaders for The Business of Beauty Global Awards, honouring the …
Marathon Partners Pushes Dr. Martens for Strategic Review, Possible Sale
Investment firm Marathon Partners Equity Management wants British boot maker Dr. Martens to hire bankers and begin an immediate strategic review that could lead to …
Lilly Partners With Amazon to Deliver Zepbound and Other Drugs
Eli Lilly said on Wednesday it has brought on Amazon’s pharmacy unit to deliver drug prescriptions sent to its direct-to-consumer service, LillyDirect. Lilly launched the …
Valentine’s Day gifts to buy based on your partner’s zodiac sign
As relationships evolve with time, so does the concept of romance. While 14 February is celebrated as the day of love, one cannot deny its …
Ultra Violette Secures AUD $15 Million Investment From Aria Growth Partners
This marks the first time the Australian sun care brand has sought outside investment, since its launch in 2019. The investment is in partnership with …
Hair Care Label Odele Receives Minority Investment From Stride Consumer Partners
On Thursday, masstige hair care brand Odele announced it received an undisclosed minority investment from Stride Consumer Partners, a private equity firm known for investments …
Hair Care Label Odele Receives Minority Investment From Stride Consumer Partners
On Thursday, masstige hair care brand Odele announced it received an undisclosed minority investment from Stride Consumer Partners, a private equity firm known for investments …
Walmart Partners With Fashion Tech Start-Up to Pilot Carbon-Captured Textiles
Retail giant Walmart is partnering with fashion tech start-up Rubi Laboratories to experiment with turning carbon emissions into textiles, the company said Thursday. The companies …
Prada partners with China’s National Women’s Football Team
In a groundbreaking collaboration, Prada, the esteemed luxury fashion house, has become the official sponsor of the Chinese Women’s National Football Team. This collaboration shows …
Nigeria’s Homecoming Festival Partners with Nike and Stüssy
The annual event celebrating streetwear, music and art in Lagos will collaborate with international brands including on dedicated capsule collections and merch for this year’s …
Balenciaga Partners With National Children’s Alliance Following Ad Controversy
Balenciaga said it will partner with the National Children’s Alliance after the fashion brand was accused of sexualising children in advertising last year. The Kering …
British Fashion Council Partners with eBay to Launch Circular Fashion Fund
The £100,000 ($113,000) fund will be divided between six companies, which will also receive access to a mentorship programme, networking opportunities, and one-on-one sessions from …
Why Brands Are Tapping Unconventional Partners for Big Collaborations
In July, Mr Porter took over an edgy bar on New York’s Lower East side to celebrate the launch of its newest capsule collection. Super …