Open SaaS and e-commerce platform Big Commerce’s 2024 Global Ecommerce Report: Fashion and Apparel found that globally, fashion and apparel brands saw a 10.7 percent …
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Personalisation
Best Practices for Personalisation Through AI in Marketing Campaigns
Seventy percent of consumers like to see some form of personalisation from marketing communications, according to market research by SAP Emarsys, while 44 percent expect …
How Personalisation and Data Can Transform Customer Connection in Beauty
“Personalisation is important in beauty because this industry is as personal as it gets,” said Bolt CEO Maju Kuruvilla in his opening remarks on stage …