Amazon is too big for beauty brands to ignore. By 2025, it’s set to overtake Walmart as the biggest US beauty retailer, and represents 14.5 …
Playbook
Estée Lauder Reveals Its Recovery Playbook
After reporting its sixth consecutive quarter of declining sales, The Estée Lauder Companies is turning its focus to inner beauty. The New York-based owner of …
Amazon’s Playbook for Happy Holidays: Discounts, Same-Day Delivery and AI
Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and …
BoF Masterclass | Fashion’s New Playbook for Online Returns
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Masterclass | The Complete Playbook for Generative AI in Fashion
Join us for a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpack our upcoming case study on generative …
How Amazon Fits Into the New DTC Playbook
In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
Hailey Bieber’s Gym Look Is Right Out of Princess Diana’s Playbook
This week in Los Angeles, Hailey Bieber was spotted at a Pilates class with friend Kendall Jenner in tow. The two models wore chic athleisure …
How Mielle Organics Is Rewriting the Playbook for Black Hair Brands
On a July afternoon in Midtown Manhattan, Monique Rodriguez, founder and chief executive of the hair care and beauty brand Mielle Organics, is meeting with …