Temu is at risk of being fined for breaching European Union consumer-protection law, adding to the e-commerce platform’s regulatory problems a week after the bloc …
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Practices
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform Zalando, hosted its fourth annual …
US Senator Marco Rubio Calls on UK to Vet Shein’s Labour Practices Ahead of IPO
US Senator Marco Rubio has written to the UK government, urging it to investigate allegations of “unethical and irresponsible business practices” before allowing ultra-fast-fashion giant …
Italy Fines Amazon 10 Million Euros for Alleged Unfair Commercial Practices
Italy’s antitrust authority has fined two subsidiaries of Amazon a total of 10 million euros ($10.7 million) for alleged unfair commercial practices, the regulator said …
Best Practices for Personalisation Through AI in Marketing Campaigns
Seventy percent of consumers like to see some form of personalisation from marketing communications, according to market research by SAP Emarsys, while 44 percent expect …
Hermès Faces Class Action Suit Over Birkin Sales Practices
Hermès is being accused of unlawful “tying” in a class action lawsuit in the US. Two California shoppers allege they were required to buy ancillary …
Seeding More Sustainable Agriculture Practices With the US Cotton Trust Protocol
Recognising the climate risks posed by emissions generated in their value chain, many of the largest brands and retailers in the US have signed on …
EU Antitrust Regulators Inspect Fashion Firms’ Pricing Practices
EU antitrust regulators who raided Kering’s Gucci and other fashion firms in April are looking into how they set prices of handbags and leather goods …
The BoF Podcast | Marine Serre Questions the Fashion Industry’s Practices
Subscribe to the BoF Podcast here. Background: Designer Marine Serre has long had an affinity for evoking the apocalyptic in her work, a tendency that …
4 Instagram Best Practices for Increased Followers
Every social media platform has something to teach you, especially if you want your company to be relevant. Knowing how to use a site like …