During its rapid ascent to the top of the global fast-fashion food chain, Temu looked like the perfect hedge for its Chinese owner, PDD Holdings, …
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Reality
Fashion’s Sustainability Reality Check | BoF
It started as a slow fade. Brands that once exuberantly trumpeted new “sustainable” collections or initiatives turned down the volume on the topic, or hit …
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Globally, just 9 percent of consumers said they are content with the in-store shopping experience, while only 14 percent are content with their experience online, …
Travis Kelce Is Making His Return to Reality TV With a Brand New Gig
Tight end, podcaster, spokesguy…host? Travis Kelce, fast approaching his first anniversary with Taylor Swift, has a new gig lined up. Guess even an NFL player …
Why Fashion Can’t Ignore Extended Reality
Apple’s announcement of its new augmented-reality headset, the Vision Pro, on Monday wasn’t just about introducing a fun, new product it thinks consumers will buy. …
The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
Sydney Sweeney Wore Schiaparelli Haute Couture To The ‘Reality’ New York Screening
Sydney Sweeney attended the screening of ‘Reality’ held at Museum of Modern Art on Tuesday (May 16) in New York City. I’ve said it before, …
What to Watch the Week of April 16: Adorable Animals, A Reality Cooking Show in Tuscany, and More
There’s a lot to watch this week, starting with a reality cooking show set in Tuscany, adorable animals to celebrate Earth Day, and Keri Russell …
How Benedict Evans Separates Tech Hype from Reality
There’s no hotter topic in tech right now than generative AI. Since tools like the image generator DALL-E started capturing mainstream attention and ChatGPT arrived …
How Luxury Is Using Augmented Reality
Cartier is getting into time travel. The brand’s new campaign takes viewers through the history of its Tank watch, first designed by Louis Cartier in …
Sydney Sweeney Wore Alexander McQueen To The ‘Reality’ Berlin Film Festival Photocall
Sydney Sweeney attended the ‘Reality’ photocall during the Berlin International Film Festival on Saturday (February 18) in Germany. The one thing you can’t do when …
Sydney Sweeney Wore Miu Miu To The ‘Reality’ Berlin Film Festival PremiereSydney Sweeney Wore Miu Miu To The ‘Reality’ Berlin Film Festival Premiere
Following the photocall, Sydney Sweeney shutdown the red carpet for the ‘Reality’ premiere during the Berlin International Film Festival on Saturday (February 18) in Germany, …
Ukrainian Designers ‘Escape Reality’ at London Fashion Week
Unable to show in their war-torn homeland, three Ukrainian fashion designers hit the runway at London Fashion Week on Tuesday, delighted to showcase some colour …
Victoria’s Secret Sports Bra Models Working Out Vs. Reality
Victoria’s Secret Sports Bra Models Working Out Vs. Reality. When you head to the gym, you basically look the same as when you step out …
Scary monsters: how virtual reality could help people cope with anxiety | Virtual reality
Tethered to a chair, in a gloomy basement, I’m doing my best not to panic – by breathing in for four seconds, holding for seven, …
Making Augmented Reality Work for Fashion
Deloitte research for Snapchat found that by 2025, nearly 75 percent of the global population — and almost all smartphone users — will be frequent …
BoF VOICES 2022 | Session 2: Back to ‘Reality’ for the Fashion Industry
Full access to the livestream is available to our entire global community. Register to stream all the VOICES sessions, free of charge. Changes brought on …
Three things with Matt Agnew: ‘I wasn’t just a space nerd, I was a full-blown nerd’ | Reality TV
Australia first met Matt Agnew as The Bachelor. He was the boy next door who introduced himself to suitors – intimidatingly – as an astrophysicist. …
‘It’s not moral panic, it’s reality’: Todd Sampson documentary interrogates internet’s toxic influence | Internet
Todd Sampson’s documentary about how the internet is a giant, unregulated psychological experiment that is changing us is not alarmist, it’s just reality, the former …
Ommy Akhe on How Augmented Reality Could Transform Fashion
Subscribe to the BoF Podcast here. When it comes to testing new technologies, there is always an element of the unknown for brands. While tech …