From Hailey Bieber to Kim Kardashian, makeup brand Kosas has been associated with virtually every celebrity with the clout to drive beauty trends. But when …
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Reinvention
At Moncler, Embedding Reinvention
Chairman and CEO Remo Ruffini shares with BoF how he built a company culture flexible enough to consistently reinvent itself — and ambitious enough to …
Vanessa Kingori on the Reinvention of British Vogue
To subscribe to the BoF Podcast, please follow this link. British Vogue’s editorial transformation over the past four years has been widely documented, but changes …
‘I call it Afro-Aristo’: the reinvention of a Georgian worker’s cottage | Interiors
My interiors look was driven by a desire to celebrate our family’s dual Nigerian and Caribbean heritage,” says Kemi Lawson. Her new home is set …
Abercrombie & Fitch’s Brand Reinvention — Download the Case Study
In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the …