Roblox has its eye on e-commerce. The popular gaming platform and Shopify on Friday announced a global partnership that will allow creators of Roblox experiences, …
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Roblox
Beauty’s Buzziest Roblox Games, Reviewed by Kids
CEDAR GROVE, New Jersey — For Natalie, 8, the co-branded Ulta Beauty and Nyx Cosmetics experience that went live on Roblox this November was a …
E.l.f. Debuts Roblox Game | BoF
On Thursday, E.l.f. Cosmetics and E.l.f. Skin debuted E.l.f. Up!, a new experience allowing players to become start-up entrepreneurs in virtual areas themed to the …
E.l.f. Debuts Roblox Game | BoF
On Thursday, E.l.f. Cosmetics and E.l.f. Skin debuted E.l.f. Up!, a new experience allowing players to become startup entrepreneurs in virtual areas themed to the …
Forever 21 Bets You Want to Dress Like Your Roblox Avatar
That’s a hypothesis Forever 21 has been incubating since it set up a shop in Roblox a year ago. In the virtual world, the fast-fashion …
Why Fashion Loves Roblox | BoF
At the same time that a rain-soaked crowd of A-listers watched Tommy Hilfiger make a return to New York Fashion Week on the Brooklyn waterfront …
Karlie Kloss Brings a Virtual Runway to Roblox
Karlie Kloss is the latest celebrity to jump into the Roblox metaverse. The supermodel is launching the Fashion Klossette Designer Showcase with five pop-up stores …
Gucci opens permanent Roblox residency, Gucci Town
Gucci has revealed a permanent experience through metaverse platform Roblox, digitising various elements of the luxury brand’s offerings for the digital world’s users. Gucci Town, …
American Eagle Launches New ‘Members Always’ Club Within Roblox
Following the opening of this month’s metaverse adaptation of the brand’s new Spring 2022 Members Always campaign, American Eagle is inviting the public to take part …