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Roger Federer
BoF VOICES 2024: Global Culture and Creativity
OXFORDSHIRE, United Kingdom — When star designer Alessandro Michele was appointed creative director at Valentino earlier this year, he was reunited with Jacopo Venturini: the …
On Boosts Outlook on Record Sales for Sneaker Upstart
On Holding AG raised its sales outlook for the year as the Swiss sneaker maker steps up its competition with bigger rivals such as Adidas …
LVMH Close to F1 Sponsorship Deal for Range of Brands
LVMH is in late stage talks to become a major sponsor of Formula One, in a deal that would see the French luxury conglomerate promote …
Nike Shareholders Vote Against Proposal on Workers’ Rights
Nike shareholders have voted against a proposal to consider joining binding agreements with supply chain workers to better address human rights issues in high-risk countries …
Why Fashion Loves the Next Generation of Tennis Stars
American Eagle’s marketing team has a simple checklist when it comes to collections with celebrity partners: limited edition, a tight product range and precisely timed …
On Records Another Bumper Quarter
Swiss sneaker giant On reported net sales of CHF 567.7 million ($654.4 million) in the three months ending June 2024, up 28 percent from the …
Fashion’s Sports Obsession Is No Accident
What’s the dollar value of being a premium sponsor of the Olympics? LVMH deemed the answer to be €150 million ($163 million), according to Reuters, …
How Fashion Can Nail the Tricky Details of Sports Partnerships
In May, Gucci released a campaign with the 22-year-old Italian tennis star Jannik Sinner featuring a Gucci-logoed bag on his shoulder, waving to an imagined …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
Op-Ed | LVMH Has Already Won Gold
Whichever sporting heroes bring home the medals at the Paris Olympics later this month, there will only be one true winner: LVMH founder, chairman and chief executive …
Louis Vuitton Core Values with Roger Federer and Rafael Nadal
Annie Leibovitz captures tennis champions Roger Federer and Rafael Nadal in Louis Vuitton’s new Core Values campaign. Courtesy of Louis Vuitton “There are Journeys that …
Sneaker Brand On to Launch New Line With FKA Twigs
Swiss sneaker giant On has tapped FKA Twigs to launch a new training apparel line, its latest category following earlier moves into lifestyle footwear and …
Is Challengers a True Story? No, But Zendaya’s Tennis Movie Was Partially Inspired By a Real Couple
Zendaya’s erotic new tennis movie Challengers is turning more heads than volleys at Wimbledon. In the film, Zendaya’s character Tashi is the ultimate tennis It-girl …
Federer-Backed On Disappoints With Sales Forecast, Results
Swiss sneaker maker On Holding AG forecast sales growth for this year that disappointed investors, sending shares to their biggest-ever decline. The Roger Federer-backed company …
2024 Oscars: Mens Edition
Here is a roundup from the gents who attended the 2024 Oscars on Sunday. Bradley Cooper brought back the Louis Vuitton flares we saw him wear …
Tiger Woods to Unveil ‘Next Chapter’ After Nike Deal
Tiger Woods will on Feb. 12 announce his first moves following the end of his 27-year-long Nike sponsorship deal which ended January. The American golfer, …
Best Nike collaborations with celebrities over the years
Trying to capture Nike’s influence on fashion and the field is like trying to bottle lightning. It’s electrifying, flashy and impossible to ignore. Nike isn’t …
On: Capitalising on the Perennial Sportswear Boom
The way David Allemann sees it, On’s expansion from geeky, high-tech running footwear into fashion-forward sportswear is evolution, not revolution. Having co-founded the company in …
Arc’teryx and Salomon Owner Amer Sports Files for US IPO
Amer Sports on Thursday revealed a 30 percent revenue surge for the first nine months of 2023 in its filing to go public in the …