Rolex’s chief executive Jean-Frédéric Dufour said the brand has no plans to expand its direct-to-consumer network, even as rivals like Audemars Piguet shift their business …
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Roger Federer
Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand
On Holding on Wednesday raised its annual revenue target for the third time this year after beating quarterly sales expectations, thanks to strong demand for …
The Kicks You Wear: Proof That Brand Values Still Matter
Subscribe to The Kicks You Wear with Mike D. Sykes, a drill down on the red hot intersection between sports and fashion. Good morning, friends! …
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
At tennis’s US Open in New York this week, luxury brands and their sponsored athletes take the court: Rolex is the official timekeeper as well …
The Kicks You Wear: Which Brand Will Win the US Open?
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading. Appreciate you giving me a bit of your time this …
Novak Djokovic Is Back For Another US Open. But Don’t Call It a Farewell Tour.
Novak Djokovic, photographed by Tiffany Champion. By most unscientific metrics, the Lacoste crocodile is one of the oldest animals in the world. Founded in 1933, …
The Kicks You Wear: It’s the Summer of Zellerfeld
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for spending a bit of your time with me today. I appreciate …
Swiss Sneaker Brand On Lifts Sales Forecast as Europe, Asia Fuel Demand
On Holding AG lifted its sales and earnings forecasts for the year after an unexpectedly strong second quarter that saw buyers in Europe and Asia …
Shaquille O’Neal Named President of Basketball at Reebok
Reebok has named NBA legends Shaquille O’Neal and Allen Iverson as president of basketball and vice president of basketball, respectively, the brand said in a …
On: Capitalising on the Perennial Sportswear Boom
Opens in new window The way David Allemann sees it, On’s expansion from geeky, high-tech running footwear into fashion-forward sportswear is evolution, not revolution. Having …
Sneaker Brand On to Launch New Line With FKA Twigs
Swiss sneaker giant On has tapped FKA Twigs to launch a new training apparel line, its latest category following earlier moves into lifestyle footwear and …
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Running could turn around the fortunes of Puma SE and Adidas AG as they look to make up ground lost to new upstarts before US …
On Records Another Bumper Quarter
Swiss sneaker giant On reported net sales of CHF 567.7 million ($654.4 million) in the three months ending June 2024, up 28 percent from the …
How Athletes Went From Selling Merch to Building Fashion Brands
A crowd gathered outside a spacious showroom on Paris’ chic Rue de Turenne Tuesday afternoon, anxious to see the latest collection by Honor the Gift, …
How Hoka Fends Off the Imitators
When Hoka One One released a new sneaker in 2020 featuring the brand’s signature bright colours, chunky midsole and rocker heel, the website Gear Patrol …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
How Fashion Can Nail the Tricky Details of Sports Partnerships
In May, Gucci released a campaign with the 22-year-old Italian tennis star Jannik Sinner featuring a Gucci-logoed bag on his shoulder, waving to an imagined …
Fashion’s Sports Obsession Is No Accident
What’s the dollar value of being a premium sponsor of the Olympics? LVMH deemed the answer to be €150 million ($163 million), according to Reuters, …
The New Rules of Brand Ambassadorship
The influencer economy is changing at pace, fuelled by shifting consumer expectations, the proliferation of content platforms and a renewed focus on authenticity. The once …
The Next Sneaker Powerhouse? | BoF
It’s safe to say fashion’s dealmaking drought is over. On Thursday, Dick’s Sporting Goods and Foot Locker announced an agreement for Dick’s to buy Foot …