Swiss politicians filed a criminal complaint with the country’s top prosecutor over a Rolex table clock and an engraved gold bar presented to US President …
Rolex
Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift
When Taylor Swift announced her engagement to Travis Kelce, it wasn’t just the huge diamond ring that sent fans into a frenzy. For watch enthusiasts, …
Rolex Rejects Retail Push Amid Industry Upheaval
Rolex’s chief executive Jean-Frédéric Dufour said the brand has no plans to expand its direct-to-consumer network, even as rivals like Audemars Piguet shift their business …
US Luxury Shoppers Unfazed by Price Hikes, Says Top Rolex Seller
Well-heeled Americans are still buying luxury Swiss timepieces despite price increases caused by US President Donald Trump’s tariff war, according to Watches of Switzerland Group …
Want a Rolex This Year? It’ll Cost You
Time is ticking on that bargain Rolex. Try Cartier or Jaeger Le-Coultre instead. US president Donald Trump’s shock 39 percent tariff on Swiss-made imports to …
Inside the fast and furious world of Rolex SailGP
These SailGP boats don’t just float, they fly. The ultralight F50 catamarans are fitted with twin hydrofoils that lift the hulls more than a yard …
Rolex Faces Questions Over Trump US Open Invitation Amid Tariffs Pain
Rolex is facing scrutiny over its “concerning” decision to host Donald Trump in the Swiss watchmaker’s corporate box at the US Open final earlier this …
Donald Trump Attends the US Open With Rolex
President Donald Trump attended the men’s final at the US Open on Sunday as a guest of Rolex. Less than an hour before the men’s …
Top UK Rolex Seller Rises as Outlook Eases Concern Over Tariffs
Watches of Switzerland Group Plc shares rose the most since April after the company’s outlook for the first half of its financial year eased investors’ …
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
At tennis’s US Open in New York this week, luxury brands and their sponsored athletes take the court: Rolex is the official timekeeper as well …
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players …
As Rolex Shrinks Retail Near New NYC Flagship, Patek Philippe Expands
After 45 years, Rolexes will no longer be sold at Wempe, the tony watch and jewellery dealer at 700 Fifth Ave., one of retail’s most …
How Rolex Makes a New Watch
It takes Rolex five to seven years to create a new watch model, I just learned. It’s Mar. 24 and I’m sitting in the Geneva …
At Watches of Switzerland, Rolex Demand Is Fuelling Retail Expansion
The chief executive of the one of the world’s largest luxury watch retailers has said that despite reports of a watch industry recession, demand for …
Style Files: Alaia Arrives in Costa Mesa, Rolex Returns to Rodeo
Plus Miu Miu upsizes baby T-shirts and Fendi goes to boot camp Words by ELIZABETH VARNELL Alaïa’s Sculptural Chic Reaches Costa MesaThe elegant minimalism …
Rolex, Patek Used Watch Prices Fell to Three-Year Low in 2024
Prices for the most sought-after used watch models from top Swiss brands Rolex, Patek Philippe and Audemars Piguet fell again in 2024, hitting fresh three-year …
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based …
Global Stock of Rolex Submariner Watches Worth Nearly $50 Billion
The total market value of all Rolex Submariner watches ever made is almost $50 billion, based on analysis of the first-ever release of production data …
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players …
LVMH Holds Talks on Sponsoring Formula 1 in Blow to Rolex
A Swiss watch brand owned by French luxury conglomerate LVMH is in talks to take over as the official timekeeping sponsor of Formula 1 motor …




















