The fashion industry is facing a greenwashing reckoning, ratcheting up the pressure on brands to go public with information to back up their sustainability claims. …
Tag
Showing: 21 - 40 of 46 RESULTS
Social
How I Became… Global Head of Digital Marketing and Social Media at Aesop
Discover global job opportunities in digital marketing and social media on BoF Careers today. While working at a cinema on his gap year, putting up …
BoF LIVE | The New Metrics to Measure Social Media Success
24th May at 16:00 BST / 11:00 EDT Featuring Kate Kenner Archibald, chief marketing officer, Dash Hudson, in conversation with associate director, content strategy, Alice …
Too Much Instagram: How to Deal with Social Media Anxiety
There’s no social media platform I have more of a tortured relationship with than Instagram. My social media anxiety is real. Facebook, I mostly ignore. I …
Why Fashion Hasn’t Given Up on Social Commerce
In March 2019, Meta (then Facebook) chief executive officer Mark Zuckerberg announced a major push into e-commerce with the launch of Checkout, a feature that …
Bella Hadid Wore Amy Shehab To The Stanton Social Prime Grand OpeningBella Hadid Wore Amy Shehab To The Stanton Social Prime Grand Opening
Bella Hadid attended the grand opening of Stanton Social Prime at Caesars Palace on Saturday (March 18) in Las Vegas, Nevada. Red has always been …
Billie Eilish Says Social Media ‘Makes You Gullible’
Billie Eilish is in the top 50 most-followed Instagram accounts with an astounding 108 million followers. But social media success is not all it’s cracked …
The BoF Podcast: Inside Liya Kebede’s Social Mission
NEW YORK, United States — “I like to think of it as a systemic shift, because it’s not just in fashion,” says Liya Kebede of …
Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce
Amazon.com Inc. has launched a TikTok-style service that will let shoppers buy merchandise from a curated feed of photos and video. The world’s largest e-commerce …
What Social Media’s Meltdown Means for Fashion
It was a bleak week in the world of social media. On Wednesday, Meta announced it would lay off 11,000 employees — or 13 percent …
Devising a New Social Contract for Fashion’s Garment Workers
To subscribe to the BoF Podcast, please follow this link. Over the past year, the pandemic has laid bare — and worsened — the stark …
Why Digital Brands Are Lukewarm on Social Commerce
Chris Galasso and Michael Sard saw little risk in adding Instagram’s in-app checkout feature to Tombolo’s shop on the social platform’s app back in May. …
Impulsive, Addictive Social Commerce Is China’s Latest Craze
SHANGHAI, China — Pinduoduo is the latest player to take China’s e-commerce scene by storm. Founded by Google alumnus Colin Huang, the start-up offers shoppers …
Why Digital Brands Are Lukewarm on Social Commerce
Chris Galasso and Michael Sard saw little risk in adding Instagram’s in-app checkout feature to Tombolo’s shop on the social platform’s app back in May. …
Makeup Prices Are Soaring as Social Events Eclipse Tight Budgets
US cosmetics prices rose in August by the most in almost 16 years as a return to office and social functions keeps demand resilient in …
6 Social Media Marketing Tips for Your Fashion Brand
Fashion’s shift to online retail has skyrocketed in the last few years. With the U.S. fashion market expected to reach $295 billion by 2025, retailers are …
Jennie Takes To Social Media To Share Her Calvin Klein Campaign In NYC – Footwear News
After dominating at the 2022 MTV VMAs along with her girl group members, Blackpink’s Jennie took a stroll in Soho New York City to stop …
Will Social Commerce Pay Off in India?
When it comes to social commerce, some markets just seem to be more of a natural fit than others. In India, during the promotional period …
Anti Social Social Club Acquired by Marquee Brands
Anti Social Social Club, the Los Angeles-based streetwear label founded by Neek Lurk in 2015, has been sold to licensing and brand management firm Marquee …
Social media calls out Ralph Lauren for ‘copying’ Met Gala design
Kim Kardashian wasn’t the only one copying a classic look at the Met Gala. Social media users were pointing fingers at Ralph Lauren, angrily alleging …