Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players …
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Chanel to Sponsor Oxford-Cambridge Boat Race
Chanel is set to sponsor “The Boat Race,” a rowing competition between Oxford and Cambridge that is the UK’s oldest major sporting event. In what …
Hugo Boss’ Hugo Brand to Sponsor VCARB F1 Team
Hugo, the Gen-Z-focused ready-to-wear sub-brand under German retailer Hugo Boss, has signed a sponsorship deal with Formula 1′s new Visa Cash App RB team, or …