LVMH is in late stage talks to become a major sponsor of Formula One, in a deal that would see the French luxury conglomerate promote …
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Sponsorship
Puma to End Sponsorship of Israel’s Football Federation
Puma SE will end its sponsorship of Israel’s football federation after 2024 as the German company focuses on fewer and higher-profile partnerships. The decision is …
Potential Olympics Sponsorship Deal Tests LVMH Heir Antoine Arnault
The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH chairman and chief executive officer Bernard Arnault’s five children and …
Football Club Paris Saint-Germain Signs Sponsorship Deal With Sneaker Marketplace Goat
French football club Paris Saint-Germain (PSG) has signed a three-year agreement with Goat Group Inc. as the online sneaker marketplace moves into team sponsorships and looks to …