A major Nike contract to create uniforms for world-class professional athletes is in jeopardy. This time, it has nothing to do with see-through pants or …
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Sports
Idris Elba’s New Gig, Moschino’s New Creative Director, and Bye, Bye Sports Illustrated
Image courtesy of fashionista.com Moschino has a new creative director. After the sudden death of Davide Renne, who was only 10 days into his role …
Why Salomon-Owner Amer Sports’ IPO Fell Short
Amer Sports’ much-hyped US IPO — the fashion industry’s largest listing since Birkenstock in October — got off to a disappointing start before shares even …
Amer Sports Discounts IPO as Investors Fret About Its Reliance on China
Amer Sports raised $1.37 billion in a discounted U.S. initial public offering (IPO) on Wednesday, after investors expressed concerns about its growing reliance on China …
Amer Sports’ China Reliance Weighs on 2024’s First Big IPO
Amer Sports’ growing reliance on China for its revenue is weighing on the appetite of those considering buying into the sporting equipment maker’s $1.8 billion …
Can Amer Sports Run Where Birkenstock Stumbled?
The comparisons between fashion’s latest initial public offering and the last one practically write themselves. Amer Sports, owner of Arc’teryx, Salomon and other sporty brands, …
Amer Sports to Weigh Raising Up to $1.8 Billion in US IPO, Sources Say
Amer Sports Inc., the maker of Wilson tennis rackets and Salomon ski boots, is seeking to raise as much as $1.8 billion in a US …
Arc’teryx and Salomon Owner Amer Sports Files for US IPO
Amer Sports on Thursday revealed a 30 percent revenue surge for the first nine months of 2023 in its filing to go public in the …
JD Sports Issues Profit Warning and Blames Weather for Weak Sales
JD Sports Fashion Plc slashed its profit forecast as it blamed unseasonable weather and cautious consumer spending for weak sales during the crucial period leading …
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose, Puma’s creative director for women’s basketball, is set to leave the brand on the expiry of her contract at the end of 2023, …
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, …
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Rules For Sports Marketing.” Share This Article
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
SOURCE SPORTS: Saquon Barkley Makes Runway Debut at Hermès Show During NYFW
Saquon Barkley, the star running back of the New York Giants, made a stunning runway debut at the Hermès show, celebrating the Men’s Autumn-Winter 2023 …
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
In a single season, Major League Soccer — North America’s top football competition — goes through 13,000 pairs of cleats and 5,000 balls. These products, …
Gracie Hunt Works Out in Barbie-Pink Sports Bra & Adidas Sneakers – Fashion News
Gracie Hunt Works Out in Barbie-Pink Sports Bra & Adidas Sneakers – Fashion News ad Share This Article
JD Sports to Pay $545 Million for Full Control of Iberian Business
Britain’s biggest sportswear retailer JD Sports Fashion said on Friday it will pay €500.1 million ($544.9 million) to buy out the minority investors in its …
JD Sports Says Still on Track Despite North American Slowdown
JD Sports Fashion said there had been some softening in trade in its North American business in June, which would be offset by growth in …
Megan Fox Wore LaQuan Smith To The 2023 Sports Illustrated Swimsuit Issue Release Party
Megan Fox attended the 2023 Sports Illustrated Swimsuit Issue release party on Thursday (May 18) in New York City, where she was celebrated as the …
JD Sports’ Profit to Top £1 Billion This Year
JD Sports Fashion said on Wednesday it expected profit to exceed £1 billion ($1.3 billion) for the first time this year as its offer of …