Opens in new window In 2024, challenger sportswear players — such as Deckers (owner of Hoka) and Asics — are expected to create over 50 …
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Sportswear
Swiss Sportswear Brand On Taps Zendaya as Latest Ambassador
On has tapped Zendaya as its latest high-profile ambassador, the company said in a release Thursday. Zendaya will co-produce campaigns as well as collaborate on …
Xochitl Gomez joins sportswear brand
adidas has welcomed Xochitl Gomez to its global family. Set to be the face of adidas’ Sportswear category, Gomez joins the lineup when her career …
On: Capitalising on the Perennial Sportswear Boom
The way David Allemann sees it, On’s expansion from geeky, high-tech running footwear into fashion-forward sportswear is evolution, not revolution. Having co-founded the company in …
How pickleball, America’s ‘fastest-growing sport’, is taking over sportswear | Fashion
Forget athleisure: 2023 has been dominated by what is known as “racket-wear” – as in, clothes to hit balls in, usually using some sort of …
The World Cup’s Other Labour Rights Issue: Sportswear
With the semifinals only days away, the 2022 World Cup has brought heightened scrutiny to host country Qatar’s human rights record, in particular the conditions …
Lululemon Raises Annual Revenue Forecast on Strong Demand for Sportswear
Lululemon Athletica Inc raised full-year revenue forecast on Thursday, signaling strong demand from affluent US consumers for its high-priced yoga pants, running shorts and belt …
Under Armour Cuts Annual Forecasts as Sportswear Demand Slumps
Under Armour Inc cut its annual revenue and profit forecasts on Thursday, as the sporting goods company contends with weakening demand from consumers ahead of …
BoF LIVE | Can On Set a New Pace for Sportswear?
Please join us on Thursday, October 6 for our next #BoFLIVE. BoF’s Daniel-Yaw Miller and Cathaleen Chen are joined by On co-founder David Allemann and …
Can On Set a New Pace for Sportswear? | Case Study
In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts …
The 5 Most Popular Sportswear Brands To Check Out
Marketing trends for sportswear brands are constantly changing. It may sound daunting, but it’s your chance to keep your brand fresh and relevant to your …
Comfortable sportswear for women of different body types
Comfortable sportswear for women. (Credits: Instagram / @vanessa_dickten). The habit of exercising is one of the best things you can add to your to-do list …
How Do the Biggest Companies in Sportswear Score on Sustainability?
Sportswear’s focus on both technical materials to help boost athletic performance and outdoor activities provide the market segment with a clear connection to the environment …
Chinese Sportswear Giant Li Ning Sees Revenue Rise 56.1% in 2021
The brand reported 2021 revenue of 22.57 billion yuan ($3.55 billion) and gross profit of 11.97 billion yuan. The company’s operating cash flow also rose …