Subscribe to the BoF Podcast here. Background: The seed of inspiration for Early Majority has been growing in founder Joy Howard’s mind since her days …
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Sustainability
The New Rules of Sustainability Marketing
Last year, when the Sustainable Apparel Coalition (SAC) pushed its 250-plus member brands to publish ratings of their products’ sustainability performance by 2025, the trade …
H&M, Decathlon to Make Donations, Dial Back Sustainability Claims to Avoid Dutch Greenwashing Crackdown
The two retailers have promised to “adjust or no longer use sustainability claims on their clothes and/or websites,” and ensure consumers are better-informed, according to …
Swiss Running-Shoe Brand On Launches Resale Site in Sustainability Push
The Swiss athletic brand On is launching a resale site Thursday, making it the latest company to enter the fast-growing apparel resale market. On Holding AG, which is …
Logomania Is Coming for Sustainability
Louis Vuitton has given its classic monogram a sustainability focused makeover for its newest sneaker. The logo, emblazoned across the shoe in enlarged font, has …
Why Sustainability in Clothing Businesses Is the Future of the Fashion Industry
Sustainability is a hot topic in the fashion industry, but what does it mean to be sustainable, and why is it such an important issue …
Why Sustainability in Clothing Businesses Is the Future of the Fashion Industry
Sustainability is a hot topic in the fashion industry, but what does it mean to be sustainable, and why is it such an important issue …
Fashion’s Sustainability Secrets | BoF
Behind its shiny facade, the fashion industry hides big and dirty secrets. Brands spend billions of dollars to persuade shoppers to buy more items that …
European Fashion Councils Form Fashion Alliance to Lobby on Sustainability Policy
France’s Fédération de la Haute Couture et de la Mode and Italy’s Camera Nazionale Della Moda are among the 25 members of the the European …
A Crash Course on The BoF Sustainability Index 2022
Subscribe to the BoF Podcast here. Background: According to the United Nations, the world needs to radically slash emissions by 2030 if it’s to have …
Norway Warns H&M, Norrøna Over Misleading Sustainability Claims
The Norwegian Consumer Authority has found outerwear brand Norrøna’s use of data from the Higg Index to back up environmental claims is misleading to consumers …
Norway Warns H&M, Norrøna Over Misleading Sustainability Claims
The Norwegian Consumer Authority has found outerwear brand Norrøna’s use of data from the Higg Index to back up environmental claims is misleading to consumers …
How Do the Biggest Companies in Sportswear Score on Sustainability?
Sportswear’s focus on both technical materials to help boost athletic performance and outdoor activities provide the market segment with a clear connection to the environment …
How Shein Gatecrashed Fashion’s Sustainability Show
This week, fashion’s sustainability power players gathered in Copenhagen for the industry’s premier event focused on tackling its environmental and social impact. It’s the first …
Are Mass Market Fashion Companies Really the Industry’s Worst Performers on Sustainability?
Fast fashion and sustainable fashion are two concepts that are difficult to square. Low prices and fast-changing styles can quickly translate into insecure working conditions, …
How do Fashion’s Biggest Luxury Players Stack Up on Sustainability?
When it comes to sustainability, luxury fashion is often promoted as operating better than lower-cost players. It stands to reason that higher prices should translate …
How do Fashion’s Biggest Luxury Players Stack Up on Sustainability?
When it comes to sustainability, luxury fashion is often promoted as operating better than lower-cost players. It stands to reason that higher prices should translate …
Fashion’s Love of Tech Has Yet to Move the Needle on Sustainability
The fashion industry is often accused of ignoring new technology, then embracing it when it goes mainstream (and sometimes claiming they were forward-thinking innovators all …
Introducing the BoF Sustainability Masterclass Series
BoF Sustainability Index 2022 In Article Banner Every year, BoF benchmarks fashion’s progress toward a series of critical sustainability goals, designed to align the industry …
Widespread Inaction on Sustainability Eclipses Progress at Fashion’s Biggest Companies
The current decade marks a critical inflection point for the fashion industry to transform in line with global ambitions to curb climate change and establish …